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Beks Houston - Visionary Woman Founder to Watch — 2026
- Women Story
- Jan 19
- 3 min read
Category
Digital Marketing · SME Growth · Ethical & Sustainable Business · B-Corp Leadership · Women-Led Agencies
Beks Houston
(Rebecca Houston)
Founder & Managing Director, Smash Marketing
📍 Based in: Norwich, England, United Kingdom
“Marketing should be honest, human, and responsible — delivering real results without compromising values.”
Why She Matters
In an industry often criticised for jargon, opacity, and short-term tactics, Beks Houston has built a digital marketing agency that does the opposite — clear, ethical, and impact-driven.
As the founder of Smash Marketing, Beks has created a trusted growth partner for small and medium-sized businesses across the UK, proving that results, transparency, and sustainability can coexist. Her work sits at the intersection of digital performance, ethical business practices, and people-first leadership.
With over two decades of marketing experience, Beks is not just helping businesses grow online — she is redefining what responsible marketing leadership looks like.
Company Overview
Company Name: Smash Marketing
Industry: Digital Marketing · SEO · PPC · Social Media · Ecommerce Support
Founded: 2018
Company Size: 1–10 employees
Headquarters: Norwich, England
Website: https://smashmarketing.co.uk/
What the Company Does
Smash Marketing is a UK-based digital marketing agency helping SMEs increase visibility, engagement, and sales through practical, no-nonsense strategies.
Core services include:
Search Engine Optimisation (SEO) — transparent, ethical, and results-focused
Google Ads & Paid Media Management — cost-efficient, data-led campaigns
Social Media Marketing — content and ads that drive genuine engagement
Email Marketing & Funnels — building long-term customer relationships
Ecommerce & Website Support — Shopify, Wix, audits, and optimisation
What differentiates Smash Marketing is not just what they deliver — but how:
No long-term contracts
Plain-English communication
In-house delivery (no outsourcing)
A rare 6-month money-back guarantee on SEO work
Founder’s Approach & Philosophy
Beks Houston leads with a simple but powerful belief:
Marketing should earn trust through results — not lock-ins or confusion.
Her leadership philosophy is grounded in:
Transparency over tactics
Education over dependency
Long-term partnerships over quick wins
A CIM Chartered Marketer, Beks brings experience from both agency and client-side roles, having worked with major brands such as Norwich Union, Aviva, and RAC before founding Smash Marketing to serve the SME community.
Her analytical mindset ensures every campaign is measured, reported, and improved — while keeping the customer firmly at the centre of every decision.
Key Achievements & Milestones
🏆 Winner — National Small Business Awards 2025 (Professional Services)
🌱 Achieved B-Corp Certification, meeting high standards of social and environmental impact
🌍 Calculated and actively reduced the company’s carbon footprint
🎓 Expanded T-Level, internship, and work-experience placements for young talent
📚 Invested in team development, including digital marketing diplomas and sustainability training
🏅 National and regional award finalist across multiple SME and entrepreneur platforms
Awards & Recognition
🏆 National Small Business Awards 2025 — Professional Services Winner
🏅 Norfolk Small Business Awards 2024 — Highly Commended
🏅 Broadland & South Norfolk Business Awards — Finalist
🏅 National Entrepreneur Awards — Getting S**t Done Finalist
🌱 B-Corp Certified Business
Why She’s One to Watch in 2026
Beks Houston is one to watch in 2026 because the future of marketing is shifting — fast.
As SMEs increasingly demand:
Ethical and compliant marketing
Clear ROI and accountability
Partners who understand sustainability and social impact
Agencies that feel like an extension of their team
Smash Marketing is perfectly positioned to lead.
With its B-Corp status, people-first culture, and results-driven delivery, the agency represents a new model for growth-focused, values-led digital marketing.
Beks isn’t scaling at any cost.She’s building a responsible agency for the long term.
Impact Beyond Business
Makes high-quality digital marketing accessible to SMEs
Creates real career pathways through training, placements, and mentoring
Supports women returning to work after career breaks
Reduces environmental impact through carbon tracking and offsetting
Promotes ethical business as a competitive advantage
Beks Houston represents a new generation of women founders — commercially sharp, values-driven, and deeply human in leadership style.
Through Smash Marketing, she proves that doing the right thing is not a limitation — it’s a growth strategy.
That is why Beks Houston is a Visionary Woman Founder to Watch in 2026.
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