Brand Development Techniques – Women Founders’ Advice - Part 3

In this part of our Brand Development Series, we feature the strategies of 5 dynamic women founders. Their stories highlight the importance of authenticity, storytelling, resilience, and purpose in building powerful brands.

🌟 Featured Women Founders

• Ankita Kabra – Authenticity Wins Trust

• Ragini Mishra Roy – Identity Through Storytelling

• Foram Kundalia – Power of Belief

• Pushpalatha Sundararaj – Lead with Resilience

• Aarti Pandey – Purpose Fuels Freedom

Ankita Kabra - Authenticity Wins Trust

Founder – Creativekarm

• Authenticity sells.

• Trust is built when brands stay true to themselves.

Ragini Mishra Roy - Identity Through Storytelling

Founder – Keshvi Fashion LLP (Varanga)

• Establishing brand identity in a saturated market requires strong storytelling.

• Differentiation comes from blending heritage with modern trends.

• Balancing quality with affordability is possible through smart sourcing and artisan collaboration.

Foram Kundalia - Power of Belief

Founder – Nishkaam Innovations

• Believe in yourself—the most powerful tool you have.

• Failures are lessons in disguise.

• Stay financially aware: own your numbers, own your power.

• Surround yourself with mentors and embrace challenges as stepping stones.

Pushpalatha Sundararaj - Lead with Resilience

Founder – House of PraNiv

• Confidence and decisiveness drive growth.

• Build strong networks and seek mentorship.

• Financial literacy is key to entrepreneurial success.

• Challenges are inevitable—resilience turns them into opportunities.

• Promote inclusivity to uplift others along your journey.

Aarti Pandey - Purpose Fuels Freedom

Founder – Freedom From PCOS

• Purpose is your superpower—impact matters more than money.

• Build before you feel ready—confidence comes through action.

• Embrace rejection and set strong boundaries.

• Master money management for true independence.

• Protect your health—it fuels leadership and creativity.

• You don’t need permission; conviction is enough.