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● Focusing on Self Progress over Competition
● Execution Over Analysis in Business
● Prioritising Sales in Business Planning
● Creating Opportunities and Learning from Mistakes
● Testing Ideas and Using Technology
● Niche Market Belief
● Starting Slowly and Diversifying Income
● Passion, Mentoring, and Outsourcing
● Sales Skills, Mentorship, and Team Building
● Adaptability and Diversification in Entrepreneurship
Focusing on Self-Progress over Competition
Being an entrepreneur is like riding a galloping horse: you speed forward. Every time you look at competition, it means that you’re looking over your shoulder, which is slowing your horse down. Competitors are here and they help grow the market but if you focus too much on them it will just slow you down.
Caroline Caron Dhaouadi, Founder, Homefulness Ltd
Execution Over Analysis in Business
A good idea isn’t anything without execution. Try to avoid the paralysis of analysis. Find good mentors and friends in the industry who are actively in the industry. Surround yourself with smarter people than you. You will each bring a different perspective and skill set. Also decide on your end game early on. Do you want to run the company yourself forever? Or grow fast and sell? Those are two very different pathways!
Lindsey Cunningham , Founder, RollinGreens
Prioritising Sales in Business Planning
Yes - always secure distribution or sales first. Don't think you're going to build a product and customers will come.
Helen Viljoen ,Founder, Nebu
Creating Opportunities and Learning from Mistakes
If you believe in an idea and that you have something positive to create and share, go for it. Know that you will make mistakes along the way and keep perspective on why you are doing what you're doing. I have had so many instances in this entrepreneurial journey when the right person or resource has seemingly just appeared and I've realised it's because of perspective. You need to create your own opportunities.
Gina Coburn, Founder, RALLY
Testing Ideas and Using Technology
Test, test and test. Find ways to test your ideas with real customers long before you start building it for real. You will learn so much, and this will make all the difference. There is for example great low code tools that lets you create new functionality within hours, without a single line of code.
Clara Zelleroth, Founder, Ally Couples (Birds Relations in Swedish)
Niche Market Belief
Believe in your niche, and remember - there are people like you out there who will love the things you love.
Janet Forbes ,Founder, World Anvil
Starting Slowly and Diversifying Income
It is always scary to start but start slow. You don't need to drop everything and jump right in if you are not comfortable with that concept. But do it anyway because it will be worth it. Also, have many income streams, it's healthy for business.
Melanie Gann, Founder, Safe Keeping LLC
Passion, Mentoring, and Outsourcing
First- follow your passion but realise that you will need mentors. Mentors will assist you in learning what you don't know. They serve as a sounding board for questions and advice. Second, realise that you'll work over 40 hours and be prepared to outsource what you can. Outsource your bookkeeping, housework, yardwork. Recognize the value you bring and what your own hourly wage is. By outsourcing you can focus on your business allowing you to work in the business as well as grow it while keeping balance in your life. Never be afraid to take risks and learn from your failures.
Laurie Fraser ,Founder ,Doorstep Diner Catering
Sales Skills, Mentorship, and Team Building
1. Learn to sell and find work experience in sales 2. find mentors in your industry 3. hire good people who can help you grow the business
Cherry Yang, Founder, AirOps Consulting
Adaptability and Diversification in Entrepreneurship
Be quick to respond and change to the market and economic changes; have more than one income stream; collaborate with others.
Sally Irwin, Founder, The Freedom Hub
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