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Business Strategy and Execution – Women Founders’ Advice - Part 24
In the Business Strategy and Execution Series, we feature the insights of 10 women founders who share lessons on building real businesses through strong execution, financial awareness, and well-defined systems. Their advice also highlights the importance of understanding operations, staying adaptable, building meaningful networks, knowing your numbers, and balancing ambition with disciplined and sustainable growth.
Featured Women Founders
Pauravi Desai My advice to fellow entrepreneurs is to respect both your specially and business equally.
Nikhita Keswani Financial Awareness
nikita khandheria My advice to women founders is to focus on building real businesses, not just ideas.
Archana Abrol Be financially sound
Arpita Mathur
Seema Verma Start before you feel fully ready.
Megan Shytle My advice is simple but powerful: know your worth, trust your instincts, and be relentless about structure and follow-through.
Harika Pitambaram Be strong to face any huddles support each Female eachother to be strong in financial and also in personal growth
Jani Jermans My advice to aspiring and early-stage women founders is grounded in both experience and observation—building a business is a journey that demands resilience, clarity, and the courage to step beyond comfort zones.
Sarah Niemann Focus on building systems, not just ideas.
Pauravi Desai – My advice to fellow entrepreneurs is to respect both your specially and business equally.
Company– Palsa Design Studio
Website: Www.palsa.co
Advice
My advice to fellow entrepreneurs is to respect both your specially and business equally. Passion and talent are important, but understanding finance, operations, and sales is essential to sustain a venture. Do not be discouraged by failures—every setback is a lesson that strengthens your journey.
Invest time in learning, seek guidance from mentors, and stay adaptable as markets evolve. Most importantly, believe in your vision but remain open to growth. Entrepreneurship is not a straight path; it is a continuous process of learning, resilience, and reinvention.
Nikhita Keswani – Financial Awareness
Company– Harsh Associates
Website: https://0n1.club/harshassociattes
Advice
Financial Awareness
nikita khandheria – My advice to women founders is to focus on building real businesses, not just ideas.
Founder – ERIA events
Website: https://www.eriaevents.co/
Advice
My advice to women founders is to focus on building real businesses, not just ideas.
Entrepreneurship ultimately rewards execution. Understanding operations, cash flow, and systems is just as important as branding or fundraising. Early in my career I focused on acquiring and operating small cash-flow businesses, which taught me more about entrepreneurship than any classroom could and created the foundation for larger ventures later.
I also encourage women founders to think ambitiously about ownership and assets. When you control the underlying business or the space where value is created, you gain long-term leverage and strategic flexibility.
Finally, don’t wait for permission to pursue ambitious ideas. Move quickly, learn continuously, and build with discipline.
Archana Abrol – Be financially sound
Company– Best Insurance Services
Advice
Be financially sound
Arpita Mathur – 1.
Founder – OxyGreen Landscape and Infra LLP
Advice
1. Learn the technicalities of your industry. Be visible and vocal.
2. Build a thick-skinned network for yourself.
3. Know your numbers, in execution, margins can be thin; be ruthless about cash flow, project overheads, and late payment penalties.
4. Accept that you cannot do everything perfectly at once; prioritize the tasks that actually move the needle for your firm. If you are on-site 10 hours a day, hire someone to handle the admin or the social media so you can focus on high-level strategy.
5.Cultivate "Soft" Power in a "Hard" Industry. Use your ability to listen and build relationships to manage labor forces more effectively than the traditional "top-down" male model. When a project hits a snag (like weather or supply delays), your calm, solution-oriented leadership will define your firm’s reputation.
Seema Verma – Start before you feel fully ready.
Company– Content Junction
Website: www.contentjunction.in
LinkedIn: https://www.linkedin.com/in/vermaseema/
Advice
Start before you feel fully ready.
You don’t need perfect clarity to begin, clarity comes from action. Focus on solving a real problem, stay close to your customers, and don’t be afraid to build in spaces that are not fully defined yet.
Also, don’t wait for validation. Build your own conviction.
Megan Shytle – My advice is simple but powerful: know your worth, trust your instincts, and be relentless about structure and follow-through.
Company– Taylor's Landscape Supply and Nursery
Website: taylorslandscapesupply.com/
Advice
My advice is simple but powerful: know your worth, trust your instincts, and be relentless about structure and follow-through. So much of success comes down to preparation—having systems, processes, and clear expectations in place lets you move confidently and scale without chaos.
Don’t shy away from the hard work—showing up consistently, rolling up your sleeves, and doing the groundwork will earn respect and open doors. Build a team that shares your values and invest in their growth; the people around you are the engine that keeps your vision moving forward.
Finally, don’t underestimate the power of relationships. Connect with mentors, peers, and even competitors—lean on their experience, learn from their mistakes, and give back in return. Confidence, resilience, and accountability are non-negotiable, but generosity and service will always set you apart.
Harika Pitambaram – Be strong to face any huddles support each Female eachother to be strong in financial and also in personal growth
Company– Jukki Elevators pvt ltd
LinkedIn: https://www.jukkielevators.com/
Advice
Be strong to face any huddles support each Female eachother to be strong in financial and also in personal growth
Jani Jermans – My advice to aspiring and early-stage women founders is grounded in both experience and observation—building a business is a journey that demands resilience, clarity, and the courage to step beyond comfort zones.
Company– SJ Mobilita LLC
Website: https://sjmobilita.com/
Advice
My advice to aspiring and early-stage women founders is grounded in both experience and observation—building a business is a journey that demands resilience, clarity, and the courage to step beyond comfort zones.
1. Believe in your value and take your seat at the table
One of the biggest challenges women face is not capability, but self-doubt. Be confident in what you bring to the table. Don’t wait to feel “fully ready”—growth happens in the process. Own your space, speak up, and position yourself as a decision-maker.
2. Start with clarity, not perfection
You don’t need a perfect plan to begin. What you need is clarity on the problem you’re solving and who you’re solving it for. The rest will evolve. Many founders delay starting because they want everything to be perfect—progress is more important than perfection.
3. Build strong networks and relationships
Your network is one of your greatest assets. Surround yourself with mentors, peers, and industry leaders who can guide, challenge, and support you. Opportunities often come through relationships, not just ideas.
4. Understand the business beyond the idea
A great idea is only the starting point. Learn the fundamentals—finance, compliance, operations, and sales. Especially if you plan to scale or go global, understanding the business side is critical for sustainability.
5. Be financially aware and disciplined
Know your numbers. Understand your revenue model, costs, and cash flow. Financial discipline early on can determine the long-term success of your venture.
6. Don’t hesitate to ask for help
You don’t have to do everything alone. Whether it’s mentorship, partnerships, or professional support—seeking help is a strength, not a weakness.
7. Be prepared for challenges and stay resilient
Entrepreneurship is not a straight path. There will be setbacks—deals may fall through, plans may change, and results may take time. What matters is your ability to adapt, learn, and keep moving forward.
8. Think global, even if you start local
From the beginning, build your business with scalability in mind. Today’s world is interconnected, and opportunities are not limited by geography. Having a global outlook can open up new markets and possibilities.
9. Maintain integrity and build trust
Your reputation is your strongest asset. Be transparent, deliver on commitments, and build relationships based on trust. This will take you further than short-term gains.
10. Lift others as you grow
As you progress, support other women in their journeys. Collaboration over competition creates stronger ecosystems and more opportunities for everyone.
Ultimately, entrepreneurship is about creating impact—stay focused on your purpose, remain adaptable, and don’t underestimate your ability to lead and succeed.
Sarah Niemann – Focus on building systems, not just ideas.
Company– Employment Technologies Corporation
Advice
Focus on building systems, not just ideas. Sustainable growth comes from creating structures that consistently deliver results, not from one-time wins.
Be clear about the value you create and align your work to measurable outcomes. Confidence comes from execution, and long-term credibility is built by consistently delivering on what you say you will do.
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