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Business Strategy and Execution – Women Founders’ Advice - Part 25

Writer: Women Story
Women Story
43 minutes ago
6 min read


In the Business Strategy and Execution Series, we feature the insights of 10 women founders who share lessons on starting before you feel fully ready, building credibility through results, and staying adaptable as your business grows. Their advice also highlights financial discipline, understanding customers, building strong systems and networks, learning through action and feedback, and creating sustainable businesses with purpose and authenticity.

Featured Women Founders

  • Shravani Bhalerao  One of the biggest challenges was building credibility in a space where experience is often measured by degrees or years, especially as someone who chose not to follow the conventional MBA route.

  • Shelin David  Get financially literate before you need to be.

  • Taylor Victoria Peart  Stop trying to do everything yourself.

  • Mili Gangar  Start Before You Feel Ready.

  • Shaanvi R  Start before you feel fully read, clarity comes with action.

  • Tanuja Sharma  Just listen to your heart and always give your best to your business and make it your passion don’t take it as work loads.

  • Juhi Suvarna  Build something that solves a problem you are genuinely angry about.

  • Meena Rajesh Iyer  Entrepreneurship can be a lonely journey, and women often place more value on professional networks.

  • Ariadne Dulchinos  Treat early-stage building as a process of information gathering, not perfection.

  • Aditi Chandel 


Shravani Bhalerao – One of the biggest challenges was building credibility in a space where experience is often measured by degrees or years, especially as someone who chose not to follow the conventional MBA route.

Company– Digital Dhindora

Advice

One of the biggest challenges was building credibility in a space where experience is often measured by degrees or years, especially as someone who chose not to follow the conventional MBA route. Early on, I had to constantly prove that execution, results, and strategic thinking matter more than formal labels.


Another challenge was scaling a startup while managing diverse client expectations across industries and markets. It required resilience, adaptability, and the ability to stay focused during uncertain phases.


These challenges shaped my approach — to stay grounded in results, continuously learn, and build a business that stands on consistency, trust, and performance, rather than perception alone.


Shelin David – Get financially literate before you need to be.

Company– CFOWorx Advisory

Advice

Get financially literate before you need to be. Most founders wait until they're in a crisis — a funding round gone wrong, runway running out, a board meeting they're not prepared for — to start paying attention to their numbers. The founders who build the most resilient businesses are the ones who understand their unit economics, cash position, and capital strategy from day one.


You don't need a finance degree. You need to understand the story your numbers are telling. Find an advisor who speaks your language and helps you build that literacy — not one who keeps the numbers in a black box and makes you feel dependent on them.


Also: your financial instincts as a founder are worth more than you think. Trust them, but back them up with data. And don't be afraid to ask for exactly the capital you need to build exactly the business you envision — the numbers will make the case if you know how to present them.


Taylor Victoria Peart – Stop trying to do everything yourself.

Company– Level Up Outsourcing

Advice

Stop trying to do everything yourself.

Working more hours isn’t going to get you to the next level, it will just burn you out. The real shift happens when you start thinking like a CEO instead of an operator.


Focus on three things:

-Build systems early, even if your business is still small

-Delegate before you feel ready, not after you’re overwhelmed

-Get in rooms with people who are already where you want to be


You don’t need more effort, you need better structure and support.

And most importantly, back yourself. The women who succeed aren’t always the most experienced, they’re the ones who keep going and make bold decisions even when it feels uncomfortable.


Mili Gangar – Start Before You Feel Ready.

Company– Vedeka

LinkedIn: Mili Gangar

Advice

Start Before You Feel Ready. Stay Long Enough to Win.

Don’t wait for perfect conditions—clarity comes from action. Start small, but start strong, and stay consistent. Your biggest advantage is not funding or scale, it’s your ability to understand your customer deeply and adapt quickly.


Build with purpose, not just for profit. Trends will change, but a brand rooted in authenticity and value will endure.

Most importantly, don’t let self-doubt be louder than your ambition.


Shaanvi R – Start before you feel fully read, clarity comes with action.

Company– Astalakshimi silks

Advice

Start before you feel fully read, clarity comes with action. Believe in your vision, but stay flexible enough to adapt as you grow.

Understand your customer deeply, that is your biggest strength. Don’t try to copy others; build something authentic and meaningful.


Financial discipline and consistency are more important than quick success. Also, don’t hesitate to seek support, whether through mentors, networks, or collaborations.

Most importantly, build emotional strength. Entrepreneurship is as much a mental journey as it is a business one. Stay patient, stay committed, and keep evolving.


Tanuja Sharma – Just listen to your heart and always give your best to your business and make it your passion don’t take it as work loads.

Company– BcuBe Celebrations

Advice

Just listen to your heart and always give your best to your business and make it your passion don’t take it as work loads.


For early stage women founders have a suggestion that you should choose your business as per your interest and also market requirements then you will enjoy your business journey to make it successful


Juhi Suvarna – Build something that solves a problem you are genuinely angry about.

Company– Eva2Z Connect

Advice

Build something that solves a problem you are genuinely angry about. The days when you want to give up will be frequent — and the only thing that carries you through them is the conviction that this problem matters and that you are the right person to solve it.


Do not wait until your product is perfect before putting it in front of users. An imperfect product with real users teaches you more in one week than six months of internal refinement. Feedback is not failure — it is your most valuable resource and it is free.


Find your first ten customers before you find your first investor. Revenue and retention are the most honest validation of a business idea. They also change the power dynamic in every conversation you have with anyone who wants to tell you what your business should be.


And finally — do not separate your identity as a founder from your identity as a woman. The empathy, the attention to user experience, and the ability to build trust are not soft skills. They are the skills that build companies that last.


Meena Rajesh Iyer – Entrepreneurship can be a lonely journey, and women often place more value on professional networks.

Company– TalentOwl Consulting LLP

Advice

Entrepreneurship can be a lonely journey, and women often place more value on professional networks. Start building deep relationships early. Treat networking not as a "favor" but as an essential strategic asset for growth.


Ariadne Dulchinos – Treat early-stage building as a process of information gathering, not perfection.

Company– Avenir AI

Advice

Treat early-stage building as a process of information gathering, not perfection. Your goal is to reduce uncertainty about the problem, the customer, and the path to value as quickly as possible.


Spend time understanding how your customers actually operate: how they make decisions, what constraints they face, and what “good” looks like to them. This is often more important than the initial product itself.


Finally, don’t underestimate your unique perspective. Being a woman, especially from an underrepresented background, often gives you access to problems and insights others overlook. If you take that seriously, it becomes an advantage.


Aditi Chandel – My advice to aspiring and early-stage women entrepreneurs would be: 1.

Company– Akhirah Eco (Green Weft Studios Pvt. Ltd.)

Advice

My advice to aspiring and early-stage women entrepreneurs would be:


1. You do not need to have everything figured out to begin. Most learning happens through action and experience.

2. Shut out people who constantly bring you down or make you doubt your vision. Constructive feedback is important, but constant negativity can limit your growth.

3. Use your resources wisely and focus on building sustainably. Financial discipline and frugality in the beginning can give your business stronger foundations.

4. Do not be afraid to speak, contribute, and take space in rooms where important decisions are being made. Your perspective matters.

5. If there is something within you pushing you to build, create, or start — go for it. Do not keep waiting for the “perfect” time.


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