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Chayle Wiffen - Visionary Woman Founder to Watch — 2026
- Women Story
- Jan 19
- 3 min read
Category
Residential Real Estate · Project Marketing · Property Advisory · Local Market Leadership · Women-Led Property Enterprises
Chayle Wiffen
Founder & Principal, Chayle Wiffen PRD
📍 Based in: Penrith, New South Wales, Australia
“Real estate isn’t about transactions — it’s about trust, timing, and doing right by the community you serve.”
Introduction: Why She Matters
In a property market defined by volatility, rising expectations, and data-driven decision-making, Chayle Wiffen has emerged as a steady, trusted force in Western Sydney’s real estate landscape.
As the founder and driving leader behind Chayle Wiffen PRD, she has combined local market mastery, project-led thinking, and relationship-first execution to deliver exceptional outcomes for buyers, sellers, and developers alike.
Her work reflects a rare balance of commercial performance and community accountability — proving that strong results and ethical leadership can, and should, scale together.
Company Overview
Company Name: Chayle Wiffen PRD
Industry: Residential Real Estate · Project Marketing · Property Advisory
Founded: 1966 (PRD brand legacy)
Team Size: 11–50 employees
Office Location: Penrith, NSW, Australia
What the Company Does
Chayle Wiffen PRD delivers full-spectrum real estate services designed to meet the evolving needs of modern property owners, investors, and developers.
Core capabilities include:
Residential Property Sales — data-backed pricing, strong negotiation, and buyer reach
Project Marketing & Off-the-Plan Sales — feasibility support, launch strategy, and execution
Property Management & Leasing — long-term asset value and landlord confidence
Market Research & Advisory — suburb intelligence, trend analysis, and informed decision-making
Buyer & Seller Representation — transparent guidance from listing to settlement
By merging with Starr Partners, the PRD Penrith team has expanded access to buyers, sellers, and market data — strengthening outcomes across residential and project-led transactions.
Founder’s Approach & Philosophy
What sets Chayle Wiffen apart is her deep-rooted connection to the Penrith community and her hands-on leadership style.
Her approach is built on:
Local insight over generic advice
Preparation over pressure
Long-term reputation over short-term wins
Having lived in the region her entire life, Chayle brings unmatched suburb knowledge, buyer behaviour insight, and an attentive, personal service ethos to every engagement.
She believes real estate leadership is earned through consistency, clarity, and accountability — not volume alone.
Key Achievements & Milestones
💰 $62 million+ in project sales completed in 2025 alone
🏡 70+ residential property sales closed in 2025
🤝 Strategic merger with Starr Partners, expanding reach and data capability
📊 Consistently strong performance across residential and project-led sales
🌱 Recognised leader within the Western Sydney property ecosystem
Awards & Recognition
🏅 Finalist — Melissa McIntosh MP Lindsay AwardLeadership & Youth in Leadership Category
A recognition of Chayle’s influence, integrity, and leadership impact within her community.
Why She’s One to Watch in 2026
Chayle Wiffen is one to watch in 2026 because the property sector is entering a new era — one that demands market intelligence, trusted guidance, and human-centred leadership.
As buyers and sellers navigate:
Market uncertainty and interest-rate sensitivity
Increased reliance on data and research
Demand for ethical, transparent representation
Chayle Wiffen PRD stands out as a model of balanced growth — combining scale with service, and performance with principle.
She is not just selling property. She is shaping confidence in property decisions across one of Australia’s fastest-evolving regions.
Impact Beyond Business
Strengthens trust in local property transactions
Supports informed decision-making through research-led advice
Contributes to sustainable community growth in Western Sydney
Champions women-led leadership in real estate
Builds long-term value for families, investors, and developers
Chayle Wiffen represents the modern real estate leader — grounded, results-driven, and community-focused.
Her ability to combine legacy brand strength, contemporary execution, and personal integrity makes her a standout figure in Australian real estate.
That is why Chayle Wiffen is a Visionary Woman Founder to Watch in 2026.
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