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Writer's pictureWomen Story

EKAIKA: Empowering Women Through Fashion Against All Odds




Crafting Elegance, Defying Odds:


In the heart of Chennai, EKAIKA stands as a testament to the resilience and determination of its founder, Sangeetha Narayanan. Established in 2017, EKAIKA is more than just a boutique; it's a beacon of empowerment, offering women a sanctuary of style and self-expression.

 

Quality Meets Affordability:


At EKAIKA, we believe that every woman deserves to feel beautiful without breaking the bank. Our unique selling proposition lies in our commitment to offering quality products at nominal costs, ensuring that fashion remains accessible to all.

 

Navigating the Entrepreneurial Landscape:


Sangeetha Narayanan's journey as a first-generation entrepreneur has been fraught with challenges. From grappling with the intricacies of business operations to facing the hurdles of advertising in a male-dominated industry, she has encountered numerous obstacles along the way. Despite lacking familial support and navigating opposition from her husband and children, Sangeetha's unwavering resolve has propelled EKAIKA forward.

 

Empowering Women Entrepreneurs:


Reflecting on her journey, Sangeetha emphasizes the importance of familial support in the realm of entrepreneurship. While the present generation may benefit from familial backing, she underscores the significance of a strong support system in fostering business growth and success.

 

Resilience in Adversity:


Despite the challenges she has faced, Sangeetha remains undeterred in her mission to empower women through fashion. With each obstacle she overcomes, she emerges stronger, her passion for EKAIKA burning brighter than ever before.


In conclusion, EKAIKA isn't just a boutique; it's a symbol of empowerment and resilience. Through her unwavering dedication and determination, Sangeetha Narayanan continues to defy odds and pave the way for aspiring women entrepreneurs everywhere.


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