From Crisis to Creativity: How Amanda Ferrari and Becky Güth Built We Are PR in the Middle of Uncertainty

Amanda Ferrari and Becky Güth are the Co-Founders of We Are PR, a London-based public

relations agency helping brands gain meaningful visibility through strategic storytelling, media relations, and innovative campaigns. Built during the uncertainty of the pandemic, their venture stands as a testament to resilience, collaboration, and creative reinvention.

Website: www.wearepr.uk

When an Industry Stood Still

The communications industry thrives on connection.

Events. Launches. Press days.

Moments where brands come alive.

But in 2020, everything stopped.

The pandemic brought the industry to a standstill.

For many, it meant pause.

For Amanda Ferrari and Becky Güth, it became a moment of reinvention.

A Partnership That Started with Alignment

Amanda and Becky met in 2019—introduced through a shared professional network.

What began as a connection quickly turned into something deeper.

They discovered:

• A shared passion for PR

• A relentless work ethic

• A natural creative synergy

But more importantly—they clicked.

They became sounding boards for each other, collaborating informally while managing their own clients.

Turning Challenge into Innovation

When the pandemic hit, traditional PR channels disappeared overnight.

No events.

No physical showcases.

But brands still needed visibility.

That’s when Amanda and Becky created something innovative:

The Digital Press Day

A concept that allowed brands to:

• Showcase products online

• Engage audiences through social media

• Maintain visibility without physical presence

It wasn’t just a solution.

It was a shift in how PR could operate.

The Birth of We Are PR

Through this collaboration, something became clear:

Together, they were stronger

The results they achieved jointly were:

• More impactful

• More creative

• More scalable

So in August 2021, they made it official.

They launched We Are PR—a fresh, modern public relations agency built on collaboration and creativity.

Redefining PR for a New World

We Are PR operates with a clear focus:

Getting brands noticed by th right audience

Their work spans across:

• Press relations

• Brand promotions

• Events and activations

• Strategic storytelling

But what sets them apart is their ability to:

Combine traditional PR with modern digital thinking

Championing Independent and Ethical Brands

While they work with a wide range of clients, Amanda and Becky have a special focus:

• Independent brands

• Start-ups

• Businesses with an ethical message

Because they believe:

Stories with purpose deserve to be heard

Their work helps smaller brands compete in a crowded market—by giving them visibility,

credibility, and voice.

Key Highlights

• Co-Founders of We Are PR

• Based in London, United Kingdom

• 20+ years of combined industry experience

• Worked with hundreds of brands across fashion, lifestyle, wellness, and retail

• Creators of The Digital Press Day (pandemic innovation)

• Specialists in fashion and consumer PR

Building a Business in Uncertain Times

Launching a business is challenging.

Launching during a global crisis is something else entirely.

Their biggest challenge?

One word COVID

But instead of waiting for stability, they built within uncertainty.

They:

• Adapted quickly

• Experimented with new formats

• Focused on delivering value to clients

And in doing so, they turned a crisis into an opportunity.

The Power of Collaboration

One of the defining strengths of We Are PR is partnership.

Amanda and Becky bring:

• Complementary skills

• Shared vision

• Mutual trust

  
  

Their collaboration allows them to:

• Think creatively

• Execute efficiently

• Deliver consistently

Because great partnerships don’t just divide work—they multiply impact.

A Leadership Style Built on Energy and Authenticity

Their leadership reflects:

• Passion for storytelling

• Commitment to clients

• Authentic connection

They believe PR is not about pushing messages.

It’s about:

• Building relationships

• Creating narratives

• Driving meaningful engagement

A Message to Women Entrepreneurs

Their advice is simple—but powerful:

“Believe in yourself. You can do it.”

They acknowledge that the journey includes:

• Rejection

• Negativity

• Uncertainty

But their approach is clear:

• Don’t dwell on the ‘no’

• Move to the next opportunity

Looking Ahead

Amanda and Becky continue to grow We Are PR—helping brands navigate an evolving

communication landscape.

Their focus remains on:

• Creativity

• Relevance

• Impact

Why Amanda Ferrari & Becky Güth Stand Out

They didn’t just build an agency.

They built it at a time when the industry itself was struggling.

By combining resilience with innovation, they created a model that reflects the future of PR.

When everything stops, most people wait.

But some choose to build.

And leaders like Amanda Ferrari and Becky Güth prove that even in the most uncertain time

creativity can create opportunity.