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From Print to Partnership: How JulieCorney is Transforming an OverlookedIndustry into a Strategic Business Advantage

  • Writer: Women Story
    Women Story
  • 57 minutes ago
  • 3 min read

Julie Corney is the Co-President of Pixim Solutions Inc., a Canada-based print brokerage firm helping organizations streamline communication, reduce costs, and improve efficiency. By transforming print from a transactional service into a strategic advisory function, she is

redefining the role of print in modern business.



An Industry Few Think About—Until It Matters

Print is one of those business functions that often goes unnoticed.

Until deadlines are missed. Costs escalate. Or quality falls short.


Julie Corney understood early on that behind every printed document lies a complex

system—one that most businesses neither see nor fully understand.

And that’s where opportunity existed.


Growing Up in the World of Print

For Julie, print was not just a profession—it was a lifelong environment.

With over 25 years of experience and roots in graphic design, advertising production, and retail, she developed a deep understanding of both the creative and operational sides of the industry.


Over time, she saw a recurring problem:

Businesses were treating print as a cost—when it could be optimized as a strategic asset.


Stepping Into Leadership—and Transformation

Two years ago, Julie took a bold step.

She acquired 50% ownership of Pixim Solutions and stepped into a leadership role with a clear vision:


To modernize and humanize the print brokerage industry.

But transformation from within is never easy.


She had to:

  • Earn trust from clients and partners

  • Align teams with a new vision

  • Shift the company’s positioning in the market

All while maintaining operational excellence.


From Broker to Strategic Advisor

Pixim Solutions operates differently from traditional printers.


Instead of being limited by in-house production, the company leverages a wide network of

suppliers across Canada and the United States—ensuring the best combination of price, quality, and turnaround time.


But Julie’s real contribution lies in redefining the role itself.


Under her leadership, Pixim evolved from:

A print broker into a strategic advisory partner


The company now helps clients:

  • Reengineer documents and processes

  • Optimize production strategies

  • Reduce operational costs

  • Improve efficiency across the entire print lifecycle


Key Highlights

  • Co-President of Pixim Solutions Inc.

  • 25+ years of experience in print, design, and production

  • Expertise in integrated print, graphic design, and document management

  • Operates across Canada and the United States

  • Known for transforming print into a strategic business function


Breaking Barriers in a Traditional Industry

The print industry has long been male-dominated.


For Julie, stepping into a leadership role meant consistently proving her expertise, decision-

making, and strategic thinking.


But instead of seeing this as a limitation, she used it as motivation.

She chose to lead with:

  • Clarity

  • Professionalism

  • Results

And over time, credibility followed.


The Challenge of Changing Perception

One of her biggest challenges was not operational—it was conceptual.


Repositioning Pixim from a transactional service provider to a strategic partner required:

  • Changing internal processes

  • Strengthening supplier networks

  • Elevating brand positioning

  • Educating clients on long-term value

It meant moving conversations from price to performance.

And that shift takes time, patience, and persistence.


A Leadership Style Built on Partnership

Julie’s leadership philosophy is rooted in collaboration.


She believes that success comes from building strong relationships—not just with clients, but

with teams and partners.


Her approach focuses on:

  • Listening deeply

  • Solving real problems

  • Delivering consistent value

Under her leadership, Pixim becomes more than a service provider—it becomes an extension of the client’s business.


A Message to Women Entrepreneurs

Her advice is grounded in experience:


“Step into the room before you feel 100% ready. Confidence comes through action.”

She encourages women to:

  • Own their expertise

  • Trust their instincts

  • Build strong support systems


And most importantly:

“Don’t shrink your ambition to make others comfortable.”

Looking Ahead

As businesses continue to seek efficiency and cost optimization, the role of strategic print

management is becoming increasingly important.


Julie is focused on expanding Pixim’s impact—helping more organizations transform how they approach communication and operations.


Why Julie Corney Stands Out

Julie Corney is not just leading a company—she is reshaping an industry.

By combining deep expertise, strategic thinking, and a partnership-driven approach, she is

turning print into something far more valuable than most businesses realize.


Closing Note

Sometimes, the biggest opportunities lie in the areas people overlook.

And leaders like Julie Corney are proving that even the most traditional industries can be

transformed—with the right vision.



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