Innovation and Creativity – Women Founders’ Advice - Part 9

From building boldly to following your passion, these women founders share how they embrace creativity, persistence, and originality to shape the future of entrepreneurship.

Featured Women Founders

• Avneet Bhatia – Embracing and Owning Your Unique Approach

• Jenae Weston – Just Take Action

• Nicky Rishi – Solve Problems with Persistence

• Kerry McCarthy Brady – Attempt the Seemingly Impossible

• Isha Taneja – Celebrate Wins and Innovate Boldly

• Jess Koscher – Embrace Change and Follow Your Gut

• Amruta Desai – Just Take Action

• Oznur Pinar Cer – Follow Your Passion

Avneet Bhatia – Embracing and Owning Your Unique Approach

Founder – Naturefit

“Try to build to solve a problem and a need, also keep going.”

Jenae Weston – Just Take Action

Founder – STRATUM BY JK

“Just start. Doesn’t matter if you haven’t got the whole part figured out—just work on one brick at a time.”

Nicky Rishi – Solve Problems with Persistence

Founder – Misspoppins

“As women we are taught to doubt our capabilities instead of confidently advocating for them, I believe that the world is overdue for women-led solutions that fix modern day problems.”

Kerry McCarthy Brady – Attempt the Seemingly Impossible

Founder – Hercules Building Systems

“Trust yourself, back yourself, believe in your ideas and build on them—just because others can’t see your vision doesn’t mean you don’t have one.”

Isha Taneja – Celebrate Wins and Innovate Boldly

Founder – Complere Infosystem

“Start small, but don’t hold yourself back. Keep learning, keep implementing, and stay resilient. Every challenge or setback is an opportunity to grow—treat it as a lesson, not a failure. Believe in yourself and your vision, and success will follow.”

Jess Koscher – Embrace Change and Follow Your Gut

Founder – Write Connections | strategy + design

“Stay fluid and open to learning—whether things are hard or going great. Cultivate a strong network, contribute as well as ask for advice, and always take the time to listen and engage with others no matter how successful you become.”

Amruta Desai – Just Take Action

Founder – Globals ITES Private Limited

“As women, we’re often taught to be grateful just to be in the room. But you deserve to be there. Build from a place of confidence, not apology. Start before the perfect plan exists, learn as you go, and remember: being among the first in your space is powerful. Build boldly. Lead authentically. And don’t just break the glass ceiling—own the entire floor.”

Oznur Pinar Cer – Follow Your Passion

Founder – MASK Architects

“Don’t wait for permission—create your own platform. Be original. Innovate with purpose. Own your uniqueness—what sets you apart is exactly what the world needs.

I’ve faced countless challenges as a woman leading an architecture and technology firm, but by staying true to my vision—through projects like the Baobab Safari Resort, the Oasys System, and hydrogen-powered yachts—I’ve shown that you can give direction to the market, not just respond to it.

Be fearless. Be original. Set the standard instead of following it. That’s how you create a legacy.”