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Learning from Failure – Women Founders’ Advice - Part 6

Writer: Women Story
Women Story
1 day ago
5 min read

In the Learning from Failure Series, we feature the insights of 10 women founders who share lessons on taking action despite uncertainty, learning from mistakes, and staying consistent through setbacks. Their advice highlights the value of trusting your abilities, building resilience through adversity, seeking support, and using failures and challenges as opportunities to learn, adapt, and continue moving forward.

Featured Women Founders

  • Rebecca Bossick  Go-For-It!

  • Kim Hoffman  If you feel awkward, or butterflies in your stomach when making a decision - it's probably the best decision you'll make.

  • Danijella Dragas  Own Your Expertise Confidence comes from competence.

  • Claire Ficek  No matter what idea you have, DO IT!

  • Sakina Mohammed  Its going to be hard it has never been easy for women.

  • Ar Himabindu  To Trust and feel enough as much as possible even after falling down.and learn as much as possible from every failure

  • Swatti Soneja  Keep trying, you’ll fail once, twice or thrice but one day you’ll succeed.

  • Squadron Leader G Srikala (Retd.)  Women who dare will never face failure

  • Hana Walsh  My advice to early-stage female entrepreneurs is simple: start before you feel fully ready.

  • Tonya McNeal-Weary  To the women building something from the ground up; stay focused, stay in the room, and refuse to let a difficult season become a permanent exit, because the women who…


Rebecca Bossick – Go-For-It!

Company– One Body LDN

Advice

Go-For-It! You have nothing to lose. Remember, if it doesn't work out, you can just get a job, and that is not a failure in itself. You must realise that having a business is a 24/7 job; it is not an easy life, but the rewards and pride you gain from it are incomparable. If you don't do it for yourself, do it for others. I keep going because I have all of these amazing staff around me who deserve the best job, the best support, the best teaching and excellent pay.


If I do well, so many people can thrive. Remember, you will be inspiring others. There are young girls and women who are looking up to you and will one day follow in your footsteps. Set an example, push yourself, break the rules and surpass expectations - You-Have-Got-This.


Kim Hoffman – If you feel awkward, or butterflies in your stomach when making a decision - it's probably the best decision you'll make.

Company– Kim's Got You Covered

Advice

If you feel awkward, or butterflies in your stomach when making a decision - it's probably the best decision you'll make. Good or bad, you will learn from it, not die from it.


Danijella Dragas – Own Your Expertise Confidence comes from competence.

Company– The Lending Corporation, LLC

Advice

1.Own Your Expertise

Confidence comes from competence. Learn deeply about your field, your market, and your clients. Knowledge gives you authority no one can take away.


2. Consistency Beats Perfection

Success is built daily, in the small, steady actions that compound over time. Show up even when it’s hard or you feel behind.


3. Embrace Adversity as a Teacher

You will face doubt, rejection, and bias. Instead of resisting it, use it to grow stronger, sharpen your strategy, and clarify your vision.


4. Build a Support Network

Mentors, advisors, peers, and allies are invaluable. Seek people who lift you up, challenge you, and offer perspective—especially in male-dominated spaces.


5. Focus on Your Vision, Not the Noise

Others will question your ideas or capabilities. Stay rooted in why you started and what you aim to achieve.


6. Prioritize Mental and Physical Energy

Your resilience is fueled by self-care. Sleep, exercise, nutrition, and reflection aren’t luxuries—they’re your foundation for consistent high performance.


7. Lead With Integrity

Your reputation is everything. Make decisions that reflect your values, even when it’s hard. Trust and credibility are long-term advantages.


8. Iterate, Don’t Fear Mistakes

Failure is a lesson, not a verdict. Experiment, pivot when necessary, and view setbacks as data for smarter decisions.


9. Use Your Voice

Don’t shrink to fit someone else’s comfort. Speak up, negotiate, advocate, and share your vision boldly. Representation matters.


10. Remember Your Purpose

Your “why” is your compass. It keeps you motivated when the challenges feel overwhelming and gives meaning to every effort.


Claire Ficek – No matter what idea you have, DO IT!

Company– Altar'd Socials

Advice

No matter what idea you have, DO IT! Do not wait until it's perfectly planned out or the perfect launch. The quickest way to learn your business is to start! Don't be afraid to make mistakes, because they will happen. It's how you recover from them that means more.


Sakina Mohammed – Its going to be hard it has never been easy for women.

Company– Mattress Box

Advice

Its going to be hard it has never been easy for women. But now its not scary because womens have finally realises that they need to help each other and there are lots of women leaders out there that will do everything in their power to help and guide you. Trust your Instincts and dont be afraid of failures.  hard work and consistency matters


Ar Himabindu – To Trust and feel enough as much as possible even after falling down.and learn as much as possible from every failure

Company– Wingy design - space edge

Advice

To Trust and feel enough as much as possible even after falling down.and learn as much as possible from every failure


Swatti Soneja – Keep trying, you’ll fail once, twice or thrice but one day you’ll succeed.

Company– Furry Whisper by Swatti Soneja

Advice

Keep trying, you’ll fail once, twice or thrice but one day you’ll succeed. And learn from your failures.


Squadron Leader G Srikala (Retd.) – Women who dare will never face failure

Company– Meghana Consultants

Advice

Women who dare will never face failure


Hana Walsh – My advice to early-stage female entrepreneurs is simple: start before you feel fully ready.

Company– OOTify

Advice

My advice to early-stage female entrepreneurs is simple: start before you feel fully ready. So many people wait until they feel perfectly qualified, experienced, or confident enough to pursue an idea — but entrepreneurship is learned through action, not certainty. You will make mistakes, face setbacks, and encounter moments of self-doubt, but growth comes from continuing anyway. Every opportunity, connection, and breakthrough begins with the willingness to try.


I would also encourage aspiring founders to understand the level of commitment entrepreneurship truly requires. Building a company demands consistency, resilience, and sacrifice. During my time leading OOTify, there were moments when I had to miss social events, take meetings during vacations, or balance startup responsibilities alongside college exams and research work. The work does not pause when life becomes busy.


Whether you are a student, a working professional, a parent, or balancing other responsibilities, entrepreneurship requires treating your vision with long-term dedication and discipline. The process can be difficult, but it is also deeply rewarding. Some of the most meaningful opportunities and experiences in my life came from taking risks before I felt fully prepared for them.


Tonya McNeal-Weary – To the women building something from the ground up; stay focused, stay in the room, and refuse to let a difficult season become a permanent exit, because the women who…

Company– IBS Global Consulting, Inc.

Advice

To the women building something from the ground up; stay focused, stay in the room, and refuse to let a difficult season become a permanent exit, because the women who build lasting, impactful enterprises are not the ones who never faced adversity, but the ones who made a daily decision to convert every setback into a stepping stone, every closed door into a redirected path, and every moment of doubt into a deeper commitment to the vision they were bold enough to pursue in the first place.


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