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  • Writer's pictureSimrat Gauri

Madre Consulting: Nurturing Brands and Crafting Success



Madre Consulting is a leading brand consultation agency in the bustling city of Managua, Nicaragua. Madre, founded in 2016 by Amanda Cuadra Incer, has reinvented brand strategy, changing it into an art form that combines creativity and statistics to help organizations grow into strong global players.


Madre's Unique Approach: Blending Rationality with Creativity-Developing Brands through Strategic Creativity

Madre Consulting is more than just a consulting firm; it also curates brand stories. Madre, which specializes in brand development through strategic creativity, helps firms access new markets, communicate effectively, and achieve ideal positioning. Their distinctive methodology blends rational and analytical methods with creative methodologies to identify a brand's "sweet spot." This sweet spot provides authenticity, relevance to the target audience, and a clear advantage over the competition.


MADRE Ideas: A Guiding Light for Brand Excellence

Madre's concepts, referred to as "MADRE ideas" in Spanish, capture the heart of their distinct approach. These concepts, which stem from a strategic foundation, describe what a brand does and why it stands out. From visual design to brand communication and even business decisions, MADRE ideas serve as a guiding light, ensuring that every part of a brand is in sync with its strategic aims.


Journey of Triumph: Challenges and Adaptations From Local to Global: A Resilient Journey

Madre, the first brand advisory agency in Nicaragua, faced the first issue of educating customers on the critical need of prioritizing brand strategy. The early years were spent improving methods, working with limited funds, and exhibiting their work. However, social upheaval and the global pandemic presented unexpected challenges. Madre reacted well, focusing on lead acquisition, perfecting distant networking, and diversifying their clientele. Madre now has a 90% international portfolio that includes the United Kingdom, the United States, Europe, and South and Central America, demonstrating resilience and global success.


Words of Advice from Madre Consulting

Madre Consulting provides wise advise to female entrepreneurs: surround yourself with a competent team that share your values, seek a trusted mentor, accept constant learning, devote time to passion projects, and exude self-belief to acquire the trust of others.


Born in Latin America, thriving globally: Madre Consulting have a global presence.

Madre Consulting, founded in Latin America, is thriving globally, with a hybrid presence in the United Kingdom, the United States, and Nicaragua. Madre specializes on strategy, design, and communications for consumer packaged goods and tech scale-up firms, producing world-class results at competitive prices.


Madre Consulting is your partner for creating and renewing exceptional brands. Their services are geared toward forward-thinking entrepreneurs, C-level executives, and marketing teams who believe that strong foundations are essential for making a brand work for business growth.



Madre Consulting - Building Remarkable Brands, One Idea at a Time

Madre Consulting, led by Amanda Cuadra Incer, is more than just a consulting firm; it is a curator of brand quality. Madre embodies resilience, innovation, and the transformative potential of MADRE ideas, from strategic brand development to global adaptation and thriving. As they continue to create brand narratives, Madre Consulting serves as a source of inspiration for organizations seeking not only growth but long-term success.


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