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Meenakshi Dubey is a Co-founder of Yes!poho is a high-performing platform which
connects artisans, designers and customers. The passion for the empowerment of
artisans and traditional craftsmanship was at the heart of her motivation.
About Yes!poho
Yes!poho is the Techno Experience social platform that provides both guest-centric, and
affordable luxury products. Their vision is to create a memorable experience for the
customers by connecting them with designers and artisans directly.
Meenakshi Dubey’s Entrepreneurial Journey
Through Yes!poho, Meenakshi aims to create an environment where artisans can thrive
and showcase their artistic talents by preserving traditional crafts. She realized that
India’s artisans had so much talent and creativity.
Consequently, Yes!poho now employs about 10,000 artisans and manufactures over
160,000 handmade products. Through sustainable fashion and her inclination towards
the handloom industry, Meenakshi’s passion has been the foundation of Yes!poho’s
philosophy.
Unique Selling Points
Yes!poho links customers with artisans and creates transparency and fair-trade
practices in between. They source ethnic designer dresses from corners of India and
celebrate the regional craftsmanship. Yes!poho makes online shopping secure and
highly enjoyable for its customers.
Impact and Vision
influence is not only limited to trade. Through their patronage, they, in a way, contribute
to the socio-economic elevation and the preservation of skilled trades. Meenakshi has a
vision of the time ahead with Yes!poho being a brand that empowers artisans and
resets the way we experience and buy clothes.
Artisan Empowerment
Meenakshi became aware of the enormous potential dwelling within the artistic world of
India’s artisans. She set up a platform that provided a direct link between artisans and
customers on the one hand and ethical practices and decent income for the artisans on
the other.
Socio-Economic Impact
Yes!poho’s purpose is broader than trade. Through the use of 10000 artisans and
making up 160000 handwoven and handmade items they more the socio-economic
betterment. Meenakshi opines that not only artisans' crafts are preserved through their
support but also their well-being is improved.
Personalization and Safe Shopping
Yes!poho empowers customers to be involved in the design process by letting them
work directly with designers or craftsmen. They offer safe and fantastic online shopping
tailored to unique needs and preferences.
Testimonials
Siddheshwar (Pochampalli Weaver) said, "Ever since I joined Yes!poho, my sales have
increased, and I am happy to be associated with Yes!poho. It’s been a great platform for
traditional weavers like me.".
Shri Gopal Chippa (Cotton Saree Weaver, Rajasthan) said, "Yes!poho helped me set up a shop for manufacturing Jute bags. We make about 200 bags a week and sell them on
Yes!poho and outside. We are happy to be part of Yes!poho as it allows us to make a
living.".
Uma Devi (Manufacturer of Jute Bags) said,"The service from Yes!poho is very good,
and we are looking to make more sales through Yes!poho. It’s a reliable platform for
artisans.".
Mani Kumar (Pen Kalamkari Weaver) said,"We make hand-painted Kalamkari on
Tussar silk and Cotton sarees. It takes a lot of hard work, but I recently joined Yes!poho
to showcase my sarees to the world.".
Conclusion
Meenakshi’s vision for Yes!poho is focused on empowering artisans, appreciating
India’s rich culture, and ensuring exceptional experiences for the customers. Yes!poho
carefully selects items handwoven and handmade by local artisans from throughout
India. They offer ethnic wear, sarees, and other one-off creations.
Website: https://shop.yespoho.com/
Social Media: Linkedin
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