Resilience and Persistence – Women Founders’ Advice - Part 35

In the Resilience and Persistence Series, we highlight the wisdom of 10 remarkable women founders who have demonstrated determination, adaptability, and strength in their entrepreneurial journeys. Their stories reflect the grit needed to thrive despite challenges and setbacks.

Featured Women Founders

• Tina Wadhwani – Keep Patience

• Esmeralda Baez – Don’t Accept Rejection Easily

• Shruti Ankit Agrawal – Win or Learn

• Mabusang Malotane – Never Give Up

• Megha Misra – Don’t Give Up

• Sudeshna Banerjee – Positivity Amidst Challenges

• Nutan Parag Khedekar – Don’t Give Up

• Arpita Shroff – Industry Resilience

• Michelle Cave – Consistency Drives Success

• Lori Werner – Believe, Be Passionate, Stay Resilient

Tina Wadhwani – Keep Patience

Founder – Eagle_Eye_Interiors

Be patient and work in silence.

Esmeralda Baez – Don’t Accept Rejection Easily

Founder – Night knight

Don’t take no for an answer. Believe in yourself and surround yourself with winners.

Shruti Ankit Agrawal – Win or Learn

Founder – Hygiecare Innovations Private Limited

Network actively, prioritize your well-being, and celebrate every win. Find your passion, research thoroughly, and most importantly, believe in yourself. Be resilient, ask for help, and find your tribe.

Mabusang Malotane – Never Give Up

Founder – Shai Boi Project Management Pty Ltd

Be focused, be stern, love what you do, invest in yourself, and celebrate your achievements. Entrepreneurship can be a lonely journey—associate with people who lift you up and stay through the tough times.

Megha Misra – Don’t Give Up

Founder – Brand and Strategies

• Be assertive and vocal

• Negotiate hard, don’t succumb to pressures

• Be a lifelong learner

• Play the networking game well—it’s about connections, not just cards

• Build an ecosystem that lifts you up

• Don’t be a perfectionist—perfection kills

• Ask for help, loud and clear

Sudeshna Banerjee – Positivity Amidst Challenges

Founder – PS DIGITECH-HR (INDIA) PVT LTD

A positive mind is the most important thing. Despite struggles and opposition, I stayed determined. Every time I face problems, I tell myself I have to overcome them. Struggle continues, but I know one day I will win.

Nutan Parag Khedekar – Don’t Give Up

Founder – Nutan Parag Photography

Own your worth from day one. Don’t wait for permission—just start. Set boundaries early, protect your time, and surround yourself with inspiring people. Success looks different for everyone—build a business that truly works for you.

Arpita Shroff – Industry Resilience

Founder – Dvija Consultancy

Starting in the male-dominated financial services sector required courage and resilience. Establishing credibility, staying updated, and overcoming setbacks were key. Success lies in persistence, self-belief, and empowering others while growing through hard work.

Michelle Cave – Consistency Drives Success

Founder – Brandfundi (Pty) Ltd

Entrepreneurship demands resilience, adaptability, and strong relationships. Be committed to your vision, embrace sacrifices, and persist through adversity. Strategic thinking, adaptability, and supportive networks are your allies.

Lori Werner – Believe, Be Passionate, Stay Resilient

Founder – Medical Marketing Whiz

Niching down builds authority and credibility. Focus on your passion, choose clients wisely, and surround yourself with strong networks of women entrepreneurs. Women bring unique strengths like empathy and communication—use them to thrive in male-dominated industries. Stay ahead of trends, adapt, and always remember why you started.