Resilience and Persistence – Women Founders’ Advice - Part 42

In the Resilience and Persistence Series, we highlight 10 remarkable women founders who share their advice on navigating challenges, staying consistent, and believing in their vision. Their insights remind us that persistence and purpose are the true foundations of long-term success.

Featured Women Founders

• Sian McNamara – Focus on Controllable Factors

• Lara Elliott – Acting on Your Instincts

• Fran Stallard – Stay Consistent and Confident

• Nathalia – Find Purpose for Consistency

• Fella Bouti – Perseverance and Forward Motion

• Nandhini – Hard Work and Strength

• Amanda Vidal – Don’t Give Up

• Christina Garidi – Persistence and Long-Term Success

• Dr. Bhawna Gautam – Believe, Be Passionate, Stay Resilient

• Surbhi Jore – Don’t Give Up

Sian McNamara – Focus on Controllable Factors

Founder – Good Law QLD

Advice: Focus on what you can control to build sustainable growth.

Lara Elliott – Acting on Your Instincts

Founder – Lemur Technologies Ltd

“There’s no growth in comfort. If you feel scared or uncomfortable, you’re doing it right.”

Fran Stallard – Stay Consistent and Confident

Founder – HS Homes of Solihull

Be consistent, even when it feels like it’s not working. Perseverance and consistency are the keys to early-stage success.

Nathalia – Find Purpose for Consistency

Founder – Breeza Services Pty Ltd

Have a deep purpose—without it, motivation fades. A clear “why” will keep you moving forward.

Fella Bouti – Perseverance and Forward Motion

Founder – ECOTASHIRA LLC

Believe in your vision, stay resilient, keep learning, and never stop moving forward.

Nandhini – Hard Work and Strength

Founder – Gheel Atelier

Her Guidance:

• Trust yourself—your ideas matter.

• Start small, grow steady.

• Build your tribe for support.

• Protect your energy and know your value.

• Fail fast, learn faster.

• Take care of your health—it fuels success.

Amanda Vidal – Don’t Give Up

Founder – Jane’s Handcrafts and Gifts

Entrepreneurship is challenging, but rewarding. Try new things, learn from failures, and celebrate every achievement along the journey.

Christina Garidi – Persistence and Long-Term Success

Founder – Okaeri Homes

Start as soon as possible. Your value lies in the principles you uphold and how you face difficulties, not just in outcomes.

Dr. Bhawna Gautam – Believe, Be Passionate, Stay Resilient

Founder – Afford2Smile

Embrace challenges and opportunities with confidence. Build a business aligned with your values, adapt to change, and remember—being a woman in business is a strength.

Surbhi Jore – Don’t Give Up

Founder – ASM GLOBAL

Her Advice:

• Trust your instincts, even when others don’t.

• Build with empathy, not ego.

• Don’t wait to be “ready.” Start now.

• Choose mentors and allies wisely.

• Build something that matters—community, equity, and sustainability are strengths.

✨ “You don’t need permission to lead. You already have what it takes.”