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  • Writer's pictureWomen Story

Shruti Gupta : Fluorescent Inc

Name: Shruti Gupta

Business Name: Fluorescent Inc

Location: Kolkata, India

Establishment (Year): 2011

Profession/ Specialty: Digital Marketing

Company Detail:

Fluorescent Inc is a branding and visual communications firm that believes in designing with a purpose, for a purpose. They are a team of creative and enthusiastic professionals offering 360o digital marketing communication solutions built on strategies considering return-of-investment & creative campaigns with the sole objective of making our brand a consumer experience.

Their areas of expertise are:

Lead Generation through Digital Media | Social Media Marketing | Google Adwords | SEO | Graphics Design Studio & Packaging | Website Designing | Mobile Apps & Software.

They have worked with various reputed corporate houses like Citibank, ICICI Bank, Godrej, Tata Steel (Retail Departments), Bulgari India, Chopard, Guess, Rolex, Globsyn Business School(MBA), RSH Global (Joy Skincare), Gold's Gym, Linc Pens, Haldiram Prabhuji and more.

They are also working with various SMEs from different industries like Real Estate, Fashion, Pharma, Personal Care, Education, FMCG, Travel, Retail, Iron & Steel, Jute, Leather, etc.

Unique Selling Proposition / Competitive Advantage:

Each member at FINC works with passion. They truly love what we do. And this reflects by meeting client objectives every time. They have a close connect with each project they take, helping the team reduce error & take better decisions quickly. Businesses have targets, deadlines.

Challenges faced during the Journey:

Kolkata as a city woke up pretty late to Digital Marketing and many companies till now, look at it like an expense rather than a necessary tool for marketing and investment into their business. But this is also an opportunity, as now, many companies are wanting to get into the online world.

Finding the right talent is often a challenge in this part of the country, but we tried to address that by starting their training academy for digital marketing.

Advice for Women Entrepreneurs:

She believe that when it comes to women, the journey is at least double. She wishes to inspire young hopefuls to break into their chosen field, script their own success story with strong views in life and never to stop learning.


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