Smt Aradhna Painuly - Visionary Woman Founder to Watch — 2026

Women Story
Jan 12
3 min read

Category: Agribusiness · Food Processing · Sustainable Rural Enterprise · Women-Led Social Impact

Smt Aradhna Painuly

Founder, Himalayan Fresh Juice Private Limited

📍 Based in: Dehradun, Uttarakhand, India

“True prosperity in the hills comes when those who nurture the land also own its value.”

In the pristine Himalayan foothills—where agriculture is often defined by struggle rather than scale—Smt Aradhna Painuly has quietly built one of India’s most purpose-driven agribusiness models.

Through Himalayan Fresh Juice Private Limited and its consumer brand Mountain Love, she has transformed apple cultivation from a low-margin rural activity into a sustainable, women-owned value chain. What makes her journey remarkable is not just the product—but the ownership model, where marginal women farmers are no longer suppliers, but stakeholders.

Recognised as a Visionary Woman Founder to Watch in 2026, Aradhna represents a powerful blend of entrepreneurship, ethics, and empowerment.

Company Overview

Company Name: Himalayan Fresh Juice Private Limited

Consumer Brand: Mountain Love

Industry: Agribusiness · Food Processing · Natural Beverages

Founded: 2012

Team Size: 1–10 employees

Headquarters: Dehradun, Uttarakhand, India

Website: www.mountainlove.in

What the Company Does:

The company processes 100% natural, preservative-free apple juices and value-added products sourced from Himalayan orchards, including:

Pure Himalayan Apple Juice
Apple Cider Vinegar
Apple & Sea Buckthorn Blended Juices

Using advanced cold-press and vacuum-packing technology, Mountain Love retains nutrients while offering a 12-month shelf life without additives.

The Founder’s Vision

Aradhna Painuly’s mission was never just about juice—it was about changing who benefits from agriculture.

In traditional Himalayan apple farming, women contributed nearly nine months of labour but were excluded from ownership and profits. Mountain Love was created to reverse this imbalance by:

Eliminating middlemen
Ploughing profits back into farmer-owned entities
Making 2,000+ marginal women farmers collective owners of the enterprise
Creating a professional, investor-backed agribusiness model managed by experts

This is not charity.This is business-led rural transformation.

Key Achievements & Growth

🍎 Built a full apple value-addition chain from orchard to packaged juice
🧃 Introduced Apple Cider Vinegar and Apple–Sea Buckthorn blends
👩‍🌾 Enabled women farmers to become shareholders, not just suppliers
🏔️ Created livelihood stability in multiple districts of Uttarakhand
🌍 Demonstrated a scalable farmer–investor joint venture model

Awards & Recognition

🏅 Great Companies – International Women Entrepreneur Award (Winner)
🌟 Recognised for excellence in Agribusiness & Food Processing
📖 Featured by Great Companies for impact-driven entrepreneurship

Why She’s One to Watch in 2026

Smt Aradhna Painuly is one to watch in 2026 because her work addresses three of India’s most urgent priorities at once: rural prosperity, women ownership, and sustainable food systems.

As demand accelerates for:

Clean-label, natural beverages
Ethical sourcing and traceability
Inclusive agribusiness models

Mountain Love stands uniquely positioned.

In 2026:

📈 The company is poised to scale value-added Himalayan produce beyond apples
👩‍🌾 Its farmer-ownership model offers a replicable blueprint for rural India
🌍 Global interest in Himalayan-origin, women-led brands continues to rise
🧃 Innovation in blends like sea buckthorn aligns with wellness trends