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Starting a New Business – Women Founders’ Advice - Part 8

  • Writer: Women Story
    Women Story
  • Aug 30
  • 3 min read

Updated: Sep 13

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In this part of our Starting a New Business Series, we feature the wisdom of 11 accomplished women founders. Their journeys show that entrepreneurship begins with courage, persistence, and the confidence to take the first step.


🌟 Featured Women Founders

  • Bindhu Vinosh – Start Small, Scale Gradually

  • Laurie Fraser – Overcome Fear and Seek Advice

  • Lois Pettersson – Ensure Financial Stability

  • Alex Suchman – Launch and Learn

  • Adv Riya Shah – Hard Work and Self-Belief

  • Stephanie Scheller – Start, Shift Momentum Later

  • Angela Ficken – Start Now, Progress Over Perfection

  • Natalie MacLees – Embrace Imperfection and Learn

  • Courtney Claghorn – Start Small and Act

  • Archana Harish – Take Action on Your Ideas

  • Claire Hayek – It’s Never Too Late to Start


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Bindhu Vinosh - Start Small, Scale Gradually

  • You can start a business at any time.

  • Anyone can start over and build gradually.


Laurie Fraser - Overcome Fear and Seek Advice

  • Follow your passion but do your homework.

  • Running a business means wearing many hats—HR, accounting, legal, and more.

  • Recognize strengths and weaknesses to know when to outsource for efficiency.


Lois Pettersson - Ensure Financial Stability

Founder – Nest Suite Living

  • In difficult times, make bold decisions to sustain your business.

  • Restructuring and investing in the right people can secure growth.

  • Financial resilience builds long-term stability.


Alex Suchman - Launch and Learn

Founder – BarometerXP

  • Enjoy the journey while pursuing your goals.

  • Build and sustain relationships as you grow.

  • Learn to laugh at yourself and stay flexible.


Adv Riya Shah - Hard Work and Self-Belief

Founder – Surtaru Corporate Legal (URL NA)

  • Women face many phases in life; career struggles are universal.

  • Balance personal and professional life with resilience.

  • Trust your own strength to shine through challenges.


Stephanie Scheller - Start, Shift Momentum Later

Founder – Grow Disrupt

  • Stay committed to your mission even when obstacles arise.

  • Be adaptable—shift your approach when needed without losing vision.

  • Success is about resilience and persistence, not perfect plans.


Angela Ficken - Start Now, Progress Over Perfection

Founder – Progress Wellness

  • Stop waiting for the perfect time—start now.

  • Progress comes from doing, learning, and adapting.

  • Build a strong support system of mentors and peers.

  • Stay resilient and remember your mission when facing setbacks.


Natalie MacLees - Embrace Imperfection and Learn

Founder – AAArdvark

  • Don’t delay your entrepreneurial journey out of fear.

  • You don’t need to have everything figured out at the start.

  • Learn as you go—growth comes from experience.

  • Seek mentors, persist, and trust in your capabilities.


Courtney Claghorn - Start Small and Act

Founder – SUGARED + BRONZED

  • Starting small is better than not starting at all.

  • Low-risk beginnings can help test your ideas.

  • Momentum builds from the smallest actions—take that first step.


Archana Harish - Take Action on Your Ideas

Founder – Knot Square

  • The best time to start is always now.

  • Surround yourself with people who inspire and support you.

  • Mistakes are valuable learning opportunities—don’t fear them.

  • Price your work with confidence and value your effort.


Claire Hayek - It’s Never Too Late to Start

  • Your mind is your greatest asset—train it strategically.

  • Focus on opportunities over obstacles and progress over perfection.

  • Optimize energy and decision-making to avoid burnout.

  • Surround yourself with mentors and supporters.

  • Own your voice, trust your instincts, and step fully into leadership.

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