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Tani Bloudell - Visionary Woman Founder to Watch — 2026
- Women Story
- Jan 7
- 2 min read
Category: Corporate Gifting
Tani Bloudell
Co-Founder, Vela Estate
“We set out to turn a transactional moment into a lasting relationship.”
In a category often treated as an afterthought, Tani Bloudell is redefining what corporate and real-estate gifting can represent.
As the co-founder of Vela Estate, Tani has transformed gifting from a routine closing expense into a strategic brand experience — one that reflects quality, intention, and long-term client relationships. Built on premium Australian sourcing, refined design, and disciplined execution, Vela Estate is fast becoming a trusted name among real estate and corporate leaders nationwide.
Recognised as a Visionary Woman Founder to Watch in 2026, Tani’s journey reflects the power of clarity, speed, and conviction in building a modern, scalable brand.
Company Overview
Company Name: Vela Estate
Founded: 2025
Industry: Corporate Gifting
Headquarters: Gold Coast, Australia
Website: www.velaestate.com.au
LinkedIn Profile URL: https://www.linkedin.com/in/tani-stubbsedge/
What Vela Estate Does
Vela Estate delivers luxury, fully branded corporate and settlement gift boxes, designed to strengthen long-term client relationships. With unmatched customisation, Australian-owned sourcing, and market-leading lead times, the brand serves real estate and corporate clients by referral or invitation only.
The Founder’s Vision
Tani founded Vela Estate with a clear belief: gifting should create memory, not just obligation.
Her vision is rooted in:
Elevating brand perception through premium experiences
Turning closing moments into long-term loyalty
Delivering consistency, speed, and craftsmanship at scale
Building an Australian-owned brand with national relevance
Every collection is designed to reflect intention — ensuring clients feel valued well beyond the transaction itself.
Why She’s One to Watch in 2026
Tani Bloudell has been selected as a Visionary Woman Founder to Watch for her ability to:
✔️ Build a premium brand in a traditionally commoditised category
✔️ Execute rapid, disciplined scale in year one
✔️ Secure national contracts early in the company’s lifecycle
✔️ Redefine gifting as a strategic brand investment
✔️ Lead with confidence, precision, and purpose
Her work signals a broader shift toward experience-led branding in B2B markets.
Key Highlights & Growth Milestones
Launched Vela Estate and achieved strong market demand within weeks
Moved into a 190 sqm warehouse just 8 weeks post-launch
Preparing expansion into a 2,000 sqm facility within the first year
Secured multiple national contracts in year one
Finalist — Industry Innovation Category, REIQ Awards for Excellence
Beyond Business: Leadership & Impact
Tani’s leadership journey began early. After founding E.D.G.E (Everyone Deserves Global Education) at just 17, she built a strong foundation in community leadership and service — values that continue to shape her approach today.
Her recognitions include:
Harvey Norman Gold Coast Women of the Year – 2020
Harvey Norman Gold Coast Young Women of the Year – 2020
International Women of the Year (Youth Leadership & Community Service)
Gold Coast Young Citizen of the Year, Australia Day Awards
This combination of commercial focus and community leadership defines Tani’s distinctive founder profile.
The Road Ahead
As Vela Estate enters its next phase, Tani’s focus is on:
Scaling national operations with precision
Expanding curated collections and customisation
Strengthening long-term partnerships in real estate and corporate sectors
Building a globally recognisable Australian gifting brand
Her journey demonstrates that speed, taste, and strategy can coexist — and scale.
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