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Beks Houston: Building Ethical, Results-Driven Marketing for Small Businesses
- Women Story
- 8 hours ago
- 3 min read
At the heart of Smash Marketing is a simple belief: marketing should be honest, effective, and responsible.That belief is shaped and led by Beks Houston, a Chartered Marketer with over 20 years of experience and a deep commitment to helping small and medium-sized businesses grow—without jargon, pressure, or empty promises.
Based in Norwich, Beks has built Smash Marketing into a trusted digital partner for SMEs across the UK.
The Problem She Set Out to Fix
Before founding Smash Marketing in 2018, Beks worked both client-side and agency-side with major brands such as Norwich Union, RAC, and Aviva.What she consistently saw was a gap in the market:
Small businesses overwhelmed by confusing marketing jargon
Agencies focused on lock-in contracts, not outcomes
A lack of transparency, reporting, and accountability
Smash Marketing was created to change that.
What Smash Marketing Does
Smash Marketing supports SMEs with clear, practical digital marketing that delivers measurable results.
Core services include:
SEO & Search Strategy
Google Ads (PPC) Management
Social Media Marketing
Email Marketing
Content Management
Ecommerce & Website Support
Marketing Mentorship for Business Owners
Every strategy starts with research, planning, and clarity—not guesswork or scattergun tactics.
A Values-Led Business Model
What truly differentiates Smash Marketing is how the business is run.
Key principles in practice:
No long-term contracts – clients stay because it works
Plain-English communication – no jargon, no smoke and mirrors
In-house delivery only – the people you speak to do the work
Transparent reporting – clients always know what’s happening
Smash Marketing even offers a 6-month money-back guarantee on SEO, a rare commitment in the industry.
Commitment Beyond Profit
Under Beks’ leadership, Smash Marketing has embedded social and environmental responsibility into its operations.
Environmental Responsibility
Carbon footprint calculated and reduction plan implemented
Use of tools like Ecologi to offset emissions and support reforestation
Encouraging clients to align marketing with sustainable values
People & Community
B Corp Certified, meeting high standards of transparency and accountability
Support for women returning to work after career breaks
T Level placements, internships, and work experience opportunities
Ongoing training and development for team members
Signatory to the Breathe Culture Pledge, putting people first
Key Milestones & Achievements
Over the past year, Smash Marketing has achieved several meaningful milestones:
🏆 National Small Business Awards 2025 – Professional Services Winner
🏅 Highly Commended – Norfolk Small Business Awards 2024
🏅 Finalist – National Entrepreneur Awards (Getting S**t Done category)
📘 Team members completing Digital Marketing Diplomas
🌱 B Corp Certification achieved
📉 Carbon footprint measured with a clear reduction roadmap
Each achievement reflects growth without compromising values.
Leadership Style: Practical, Analytical, Human
Beks is known for being:
Highly analytical – every campaign is reviewed and refined
Customer-focused – every touchpoint is examined through the client’s eyes
Straight-talking – honest advice, even when it’s uncomfortable
People-led – balancing leadership with empathy as a founder, wife, and mum
Her Chartered Marketer status ensures Smash Marketing stays up to date with best practices, legislation, and ethical standards.
Looking Ahead
As digital marketing becomes noisier and more automated, Smash Marketing continues to stand for something quieter—but stronger:
Trust over tactics
Relationships over retainers
Impact over hype
With Beks Houston at the helm, Smash Marketing is proving that you can grow businesses, support people, and protect the planet—at the same time.
That’s what sustainable marketing leadership looks like in practice.
Company Name: Smash Marketing
Industry: Digital Marketing · SEO · PPC · Social Media · Ecommerce Support
Founded: 2018
Company Size: 1–10 employees
Headquarters: Norwich, England
Website: https://smashmarketing.co.uk/
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