Brianne Zitko: Redefining Senior Living Marketing With Purpose and Heart

In a sector where personal connection often takes a back seat to numbers, Brianne Zitko is charting a new path—one where marketing for senior living is built on empathy, expertise, and results.

When she co-founded Entyre Solutions with Dina Kelly, Brianne was not just opening another consulting firm. She was addressing a critical gap she had seen firsthand: senior living communities needed marketing partners who truly understood their challenges, culture, and aspirations.

From Industry Leaders to Game-Changers

With over 40 years of combined leadership experience, Brianne and Dina built Entyre Solutions on three pillars—trust, empathy, and measurable growth. Their team serves organizations caring for older adults—independent living, assisted living, memory care, and senior-tech firms—through tailored strategies that actually work.

Their services range from fractional leadership to branding, CRM support, digital campaigns, and live agent chat—all aligned to boost occupancy, streamline operations, and enhance resident experiences. The results speak volumes: clients report up to 30% NOI growth and digital leads doubling across entire portfolios.

“We know what it’s like to walk in our clients’ shoes. We’ve led those teams, faced the same pressures, and fought for occupancy and culture all at once,” Brianne explains.

Building Trust Against the Odds

Starting Entyre Solutions wasn’t a smooth ride. Brianne faced skepticism from industry insiders, including former colleagues, who doubted her leap into entrepreneurship. Instead of fighting back, she let performance speak. Over time, consistent delivery and genuine relationships helped Entyre win the trust of clients nationwide.

“Starting Entyre wasn’t just about launching a company. It was about proving that a different way is possible and necessary,” Brianne reflects.

Marketing That Honors Community

Today, as senior living faces intense competition and evolving demographics, Brianne insists marketing must do more than sell—it must build trust, dignity, and community. Clients praise Entyre for being more than consultants—they’re partners who understand eldercare at its core.

Becky Pergande, VP of Sales & Marketing at Encore Senior Living, notes how Entyre’s mystery shop insights help her team “coach, refine, and grow.” Allison Page of Thrive Senior Living calls the partnership a “game-changer” that brought their vision to life.

Inspiring Women Entrepreneurs Everywhere

Recently honored with the 2025 Great Companies International Women Entrepreneur Award, Brianne uses her journey to motivate other women founders. Her advice is simple but powerful:

“Trust your value even when others don’t see it yet.”

She encourages women to build strong support networks, follow their instincts, and hold firm to their mission—especially when times get tough. For Brianne, entrepreneurship isn’t about acceptance; it’s about impact and legacy.

For more on Entyre Solutions:

Website: https://entyresolutions.com/

Social Media: https://www.linkedin.com/company/entyresolutions