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Curating More Than Closings: How Heather Herr Is Redefining Luxury Real Estate Through Boutique Vision and Bold Strategy
- Women Story
- Jun 25
- 2 min read
In a world where real estate is often reduced to numbers, listings, and quick closings, Heather Herr dared to lead with empathy, expertise, and elegance—turning homes into stories and clients into lifelong partners.
Heather Herr didn’t just launch a real estate firm—she created an experience. With over 20 years of mastery in sales, development, construction, and property management, she founded Private Real Estate Collection (PREC), a boutique real estate company operating across Ohio, Kentucky, and Florida.
At PREC, luxury real estate isn’t just a transaction. It’s a curated journey backed by insight, intention, and innovation.
"We don’t just show homes. We create pathways to lifestyles." – Heather Herr
From Foundation to Vision: The Birth of PREC
Heather began her journey in Cincinnati, navigating every corner of the real estate world. But something was missing. She envisioned a firm where clients were known by name—not file number. A place where concierge-style service met national-level strategy.
That dream became PREC. Today, it serves discerning clients looking for luxury homes, new builds, relocation guidance, and investment opportunities—all with precision and a personal touch.
What Sets PREC Apart?
1. Boutique Experience with National Reach: Clients enjoy personalized, high-touch service without sacrificing the powerful tools, strategies, and reach of a larger firm.
2. Expertise Across the Spectrum: Whether it’s a custom luxury build or a smart investment property, the PREC team brings in-depth knowledge and seamless execution.
3. Strategic, Data-Driven Marketing: They use elite staging, smart social media, and market analytics to maximize visibility and value.
4. Real Relationships, Not Just Deals: At PREC, success isn’t measured in closings. It’s measured in trust, loyalty, and repeat clients.
Expanding With Purpose
Taking PREC into Florida—one of the most competitive luxury markets—was bold. Heather and her team weren’t full-time residents there, so establishing trust, understanding local dynamics, and standing out required grit and innovation.
They built local partnerships, adapted quickly, and leaned into PREC’s boutique edge.
"We had to win over every client's trust—one conversation, one showing, one referral at a time." – Heather Herr
The result? PREC made its mark in Florida not by being the biggest—but by being the most trusted.
Services Offered
Luxury Home Buying and Selling
New Home Construction Guidance
Relocation Support
Investor Property Sourcing & Strategy
Every client receives custom advice, expert negotiation, and a relationship that continues long after the deal is done.
Advice for Women Founders
Heather doesn’t mince words when it comes to empowering other women.
“Own your worth. Take up space. Adapt as you grow.”
Her key takeaways?
Don’t wait for permission. Show up boldly.
Underpricing your talent doesn’t serve anyone.
Build a network that speaks your name in powerful rooms.
Trust your instincts. Break molds instead of fitting into them.
The Bigger Mission
Private Real Estate Collection is more than a business. It’s a boutique brand with big ambition—and a human heartbeat.
Clients don’t just get a home. They get strategy, clarity, and a trusted guide for their entire real estate journey.
Because for Heather Herr, success isn’t just about square footage. It’s about legacy.
Discover more at: www.private-re.com
Connect with Heather: LinkedIn
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