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  • Writer's pictureWomen Story

Driving Dreams: Luno's Unprecedented Adventure from Fear to Freedom in Nature



An enterprising woman named Sarah Van Berkum dared to turn worries into freedom in the sun-kissed area of Santa Monica, USA, giving rise to the ground-breaking brand Luno. This successful e-commerce project is proof of the enormous influence one concept can have on outdoor enthusiasts, rewriting the vehicle camping gear narrative in a way that is both original and well-considered.


Luno: Where Car Camping Meets Comfort and Conscious Living

As the industry leader and name in automobile camping gear with the quickest rate of growth, Luno emerges. Offering carefully crafted vehicle-based camping gear, the brand's purpose goes beyond traditional camping experiences.


At its core, Luno is renowned for the transformative Luno Air Mattress, instantly converting the back of an SUV into a sanctuary of comfort. The product line extends to window screens, pillows, fans, storage solutions, and more, meticulously crafted in the USA, specifically in Bend, OR, by a team of skilled designers and engineers.

 

The Luno Difference


What sets Luno apart is its commitment to craftsmanship, durability, and functionality, envisioning a lifetime of adventures for its users. Luno believes in simplifying the camping experience, making it not just easy and comfortable but also safe and accessible through car camping. The brand, born out of a passion for outdoor engagement, extends beyond products, offering attentive customer service and informative content to enrich every journey. Luno is not just a gear provider; it's a gateway to experiencing nature's beauty from the comfort of your vehicle.

 

Beyond Products: Luno's Environmental and Social Pledge


Luno isn't just about business; it's about responsibility. The brand is committed to minimizing waste, using sustainable materials, and supporting environmental initiatives and Diversity, Equity, and Inclusion (DEI) causes. With a pledge to donate 3% of annual profits, Luno intertwines adventure with a deep sense of purpose and social consciousness.

 

Navigating Unknown Paths: Sarah Van Berkum's Entrepreneurial Odyssey

 

Embarking on the entrepreneurial journey is a daunting task, and for Sarah Van Berkum, it was no exception. Overcoming the fear of the unknown and the lurking specter of failure, she took the plunge into e-commerce without prior experience. The journey was a masterclass in adapting, learning, and growing, turning every challenge into a stepping stone for both business and personal development.

 

Empowering Entrepreneurs: Sarah's Sage Advice to Women Pioneers


Sarah Van Berkum shares her insights and advice for aspiring women entrepreneurs. Her wisdom centers on staying true to one's values, advocating for oneself, and overcoming imposter syndrome. She encourages women to embrace their unique journey, negotiate confidently, and trust their instincts for entrepreneurial success.


Luno, where fear transforms into freedom, and car camping becomes an art of comfort and conscious living. It's more than a brand; it's a lifestyle and an inspiration to embrace the unknown, navigate challenges, and craft adventures that last a lifetime.


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