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From Survival to Strategy: Shruti Parekh’s Journey to Empower Career Shifts

  • Writer: Women Story
    Women Story
  • May 1
  • 3 min read


Shruti S. Parekh didn’t just start a business — she built a lifeline, both for herself and for hundreds of professionals seeking clarity during moments of transition. When she founded SPConsulting, a boutique career coaching and executive transition firm based in New York, there were no investors, no safety net, and no guarantees. She was fighting cancer, self-funding from scratch, and navigating medical bills — yet every day, she showed up.


That spirit of grit-meets-grace is now the foundation of a firm trusted by leaders at Google, Microsoft, Visa, Morgan Stanley, and Uber to navigate high-stakes career moments with purpose and precision.


Rising Through the Rough: A Journey Forged in Challenge

The early days of SPConsulting weren’t about market strategy or branding — they were about survival. Shruti was enduring cancer treatment, supporting others emotionally and financially, and launching a business entirely on her own terms.

“There was no Plan B,” she says.“ Just a belief that I had something valuable to offer — and a refusal to let my circumstances define my outcome.”

That belief powered the slow and steady rise of SPConsulting: a firm rooted in strategy, storytelling, and sincere transformation, now guiding clients through pivotal life and career changes.


A Career Studio for the Modern Executive

What Shruti built goes far beyond résumé edits or LinkedIn refreshes. SPConsulting offers a high-touch, personalized experience for senior leaders seeking more than just another job — they’re seeking clarity, alignment, and evolution.

Key offerings include:

  • Career story and personal brand development

  • Executive résumé and LinkedIn strategy

  • Interview coaching, salary negotiation, and strategic networking

  • Market intelligence and job search acceleration


“Our clients don’t want to settle,” Shruti says.“They want to grow — with intention.”


The results speak volumes. SPConsulting boasts a near-perfect success rate, placing clients in leadership roles across Singapore, Tokyo, New York, Dubai, and London, across tech, finance, consulting, retail, and nonprofit sectors.


Human First, Strategy Always: A Different Kind of Consulting

In a saturated space filled with one-size-fits-all templates and generic career advice, Shruti took a different route.

“We don’t drop off a checklist. We co-create a plan,” she explains. “Each client’s journey is unique — and deserves to be treated that way.”

That philosophy has made SPConsulting a rare find: deeply human, sharply strategic, and always current with hiring trends, industry pivots, and the emotional psychology of career change.


Grit, Grace, and a Growth Mindset

The journey from patient to powerhouse wasn’t easy. Shruti worked long hours, relied entirely on referrals, and knew every interaction could make or break the business.


“I couldn’t afford to get it wrong,” she recalls.“ Each coaching session had to deliver real value — because results were my only currency.”


Slowly, reputation grew. Clients stayed. Word spread. And the business took root — not because it was loud or flashy, but because it was real.


Notes for Women Building Through Adversity

Shruti doesn’t sugarcoat the entrepreneurial path. Her message to other women leaders is clear:

“You will be tested — again and again. But don’t let doubt silence your mission.” “Stay grounded in your ‘why.’ Trust your instincts. Keep showing up.”

She believes the quiet strength of consistency matters more than capital, more than hype, more than connections.


“You don’t have to be loud to be impactful,” she adds. “Your work will speak when you do it with intention.”


Redefining Career Success — One Life at a Time

SPConsulting isn’t just a coaching firm. It’s a reflection studio for modern professionals — a space where executives can pause, reframe, and choose their next chapter with conviction.


Shruti S. Parekh didn’t wait for the perfect moment. She built through pain, showed up anyway, and created something remarkable. Her story is a reminder that quiet impact is still impact — and purpose-driven businesses can thrive on empathy, excellence, and evidence.

Because even when the journey begins with survival, it can end with strategy — and meaningful success that lasts.



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