Making B2B Personal: How Aishwarya Narawade is Humanizing Marketing at Maniifesst

At just 24, Aishwarya Sanjay Narawade is rewriting the rules of B2B marketing—not with noise, but with nuance. In a space flooded with clickbait content and templated strategies, her Pune-based startup, Maniifesst Pvt. Ltd., is winning clients by blending strategy with soul.

Born from intuition and grit rather than pedigree or privilege, Maniifesst was founded in early 2025 by Aishwarya, who had no deep industry contacts, no legacy brand, and no backup plan. What she did have was a vision—to make marketing meaningful again.

“We didn’t want to be just another engagement-posting agency,” says Aishwarya. “Our goal was to create ecosystems—marketing that actually produces business outcomes.”

She launched with minimal resources but maximum clarity: solve real problems for real businesses. One of Maniifesst’s standout early wins came when they helped a struggling lift business generate 45 leads in just one month after months of stagnation. Another client witnessed 200% growth and 60+ leads with half the prior marketing spend.

Maniifesst’s model is refreshingly lean yet layered—AI-led strategies fine-tuned with emotional intelligence. It isn't just about content or clicks. It’s about crafting conversations.

Their core offerings include account-based marketing (ABM), platform-specific growth playbooks, lead nurturing funnels, and deep-dive content strategies. The approach is rooted in research, empathy, and hyper-personalization.

“Marketing should feel like a conversation—not a broadcast,” Aishwarya explains. “We find the truth behind why your audience cares—and we build around that.”

But making her mark in a male-dominated B2B space wasn’t without friction. Aishwarya recalls being dismissed as "just the assistant" in meetings. She didn’t argue. She executed. Today, her results speak louder than introductions.

She also confronted imposter syndrome—the inner voice that whispers, "not ready." Her answer? Act anyway. She leaned into learning, surrounded herself with mentors, and let results pave the road.

To aspiring women entrepreneurs, Aishwarya offers this advice: “Start before you feel ready.

Confidence is the reward—not the requirement.”

She adds: “Stay close to people who believe in your rough sketch. Don’t shrink to fit in—build your own table.”

Now leading a nimble, insight-driven team, Aishwarya is building more than a company. She’s building a culture where marketing respects the intelligence of its audience and reflects the intent of its creator.

At Maniifesst, growth isn’t just a KPI—it’s a philosophy. One grounded in empathy, honesty, and the quiet courage to be authentic in an algorithmic world.

Because for Aishwarya Narawade, B2B marketing isn’t business as usual. It’s business with meaning.

Website: https://maniifesst.com/

Social Media: Profile : https://www.linkedin.com/in/aishwarya-narawade-846275348/

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