Shirlee Yvonne Green: Turning Fragrance into Meaningful Brand Experiences

Women Story
4 days ago
2 min read

When Shirlee Yvonne Green began pouring candles at a small coastal market stall in Scarborough, she wasn’t just creating beautiful products—she was crafting moments. That humble beginning has since evolved into Starfish Collective, a purpose-driven creative studio based in Moreton Bay, redefining how businesses connect with clients, teams, and communities.

From Candle-Making to Brand Storytelling

Starfish Collective specialises in transforming a company’s signature fragrance into non-toxic, hand-poured candles, diffusers, and bespoke corporate gifts. But Shirlee’s work goes far beyond wax and wicks. Each product is designed to extend a brand’s story—through scent, touch, and thoughtful presentation.

From personalised labels and custom fragrance blends to premium packaging and locally sourced add-ons, every detail is created in-house. There are no minimum orders, making the experience accessible to small businesses as well as larger organisations seeking

meaningful, beautifully crafted gifts.

Clean, Conscious, and Circular

At the heart of Starfish Collective is a strong sustainability ethos. Shirlee champions clean-burning, eco-friendly ingredients and proudly lives by the motto “Refill, not landfill.” Customers can refill existing jars—or reuse their favourite vessels—reducing waste without sacrificing beauty or quality.

This commitment to conscious creation resonates deeply with modern brands looking to align values with action.

Recognition Earned Through Craft and Community

Shirlee’s blend of creativity, business acumen, and community focus has not gone unnoticed. Her achievements include:

Winner – BPW Innovate Her 2025
Winner – Moreton Bay Local Business Awards 2024
Finalist – Moreton Bay Local Business Awards 2025
BNI Elevate – Nomination: Most Valuable Player 2024

These honours reflect not just commercial success, but the trust she has built with clients, collaborators, and local networks.

A Business Built on Connection

Whether creating 10 gifts or 1,000, Shirlee is known for her hands-on, deeply personal approach. She works closely with clients—sometimes even inviting them into the studio—to co-create scents that evoke emotion, memory, and identity. The result is gifting that feels intentional, never transactional.

What began as a side hustle has grown into a respected creative brand—one that proves thoughtful design, sustainability, and human connection can coexist with commercial success.

Why she stands out: Shirlee Yvonne Green has transformed artisan candle-making into a powerful branding medium—helping businesses communicate who they are, what they value, and how they want to be remembered, one meaningful scent at a time.