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Brand Development Techniques – Women Founders’ Advice - Part 5
In the Brand Development Techniques Series, we feature the insights of 10 women founders who share advice on building credibility through expertise, consistency, strong relationships, and a clear sense of purpose. Their advice highlights starting with the resources available, solving meaningful problems, investing in learning and personal visibility, staying committed to your vision, and building a brand rooted in trust and values.
Featured Women Founders
Reshma Husain Hajite Start where you are, with the skills you already have, and don’t wait for the “perfect” moment or background to enter a new industry.
Vishaka Ajay Goyal Build Credibility Before Visibility Relationships Are Your Greatest Capital Learn the Numbers Early
Mamtaa Bagdai Train yourself well in your profession.
Sayali Saptarshi Believe in your vision even when the journey feels slow.
Laura Goldstein Find a problem to solve rather than a business opportunity to create!
Eunice Maeshibe Marema Be consistent in what you have started.
Michelle N.Ntalami To all my aspiring womenpreneurs, Put God at the centre of it all.
Rejane Gwynne Believe in your brand and surround yourself with other inspiring entrepreneurs.
Reshma Husain Hajite – Start where you are, with the skills you already have, and don’t wait for the “perfect” moment or background to enter a new industry.
Company – Excellence Shelters Pvt Ltd
Website: ExcellenceHome.in
Advice
Start where you are, with the skills you already have, and don’t wait for the “perfect” moment or background to enter a new industry. My own journey from software to land investment shows that you can learn the domain if you are willing to be a student again.
Choose integrity and expertise over shortcuts: focus on building a brand that people trust, even if it takes longer. Educate your customers, build communities like business networks and social platforms around your work, and invest in your own visibility through content, talks and networking.
Most importantly, give yourself permission to be the only woman in the room initially — your consistency will eventually open doors for many more.
Vishaka Ajay Goyal – Build Credibility Before Visibility Relationships Are Your Greatest Capital Learn the Numbers Early
Company – Clinicspots
Website: Clinicspotsdigitalservices.com
Advice
Build Credibility Before Visibility
Relationships Are Your Greatest Capital
Learn the Numbers Early
Mamtaa Bagdai – Train yourself well in your profession.
Company– LabQuenz Science
Website: labquenzscience.com
Advice
Train yourself well in your profession. Everyday is learning. Don’t compete with others but with yourself. Make your brand your story. Don’t degrade or speak ill about other brands to market yourself as a top one
Sayali Saptarshi – Believe in your vision even when the journey feels slow.
Company– SSIC
Website: Www.sayalisaptarshi.com
Advice
Believe in your vision even when the journey feels slow. Start with the resources you have and focus on consistency rather than perfection. Invest in learning, networking, and personal branding because your confidence and visibility matter. Never underestimate your potential, and remember that small daily efforts create big success over time. Most importantly, support other women and grow together.
Laura Goldstein – Find a problem to solve rather than a business opportunity to create!
Company– Montgomery County Counseling Center
Website: https://mccounselingcenter.com
Advice
Find a problem to solve rather than a business opportunity to create!
When you are working on the mission via your values etc, the business goals follow suit. Doing great work IS the marketing
Eunice Maeshibe Marema – Be consistent in what you have started.
Company – Maeshibe Coffee
Advice
Be consistent in what you have started. Show up boldly for your brand and the rest will follow.
Michelle N.Ntalami – To all my aspiring womenpreneurs, Put God at the centre of it all.
Company– Marini Naturals Ltd.
Website: www.marininaturals.com
Advice
To all my aspiring womenpreneurs,
Put God at the centre of it all. Stay grounded in your purpose, not pressure. Build slowly and intentionally, even when the world demands speed. Protect your mindset, it is your strongest asset. Stand firm in rooms where you are underestimated or overlooked, you deserve a space right there.
Never compromise your values for visibility. And remember, every cloud has a silver lining - even the rocks thrown at you will build your empire.
Rejane Gwynne – Believe in your brand and surround yourself with other inspiring entrepreneurs.
Company – OYOO Style
Website: www.oyoostyle.co.za
Advice
Believe in your brand and surround yourself with other inspiring entrepreneurs.
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