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Business Strategy and Execution – Women Founders’ Advice - Part 23

Writer: Women Story
Women Story
Sep 25
8 min read


In the Business Strategy and Execution Series, we feature the insights of 10 women founders who share advice on building with confidence, clarity, and long-term purpose. Their advice highlights starting before feeling fully ready, understanding your numbers, building strong systems and relationships, setting boundaries, staying adaptable, and creating sustainable businesses aligned with your values

Featured Women Founders

  • Natalie Luneva  You are enough.

  • Candice Blair  My advice to early-stage women founders is to decide where you want to be in 10 or 20 years and don’t let anyone hold you back.

  • Nicole Simes  First, know your worth — and price your services accordingly.

  • Yamilet Strauss  My advice to aspiring and early-stage women entrepreneurs is this: 1.

  • Sanja Hendrick 

  • Jordan Louise Knight  Back yourself before anyone else does.

  • Brenda Neckvatal  My advice to aspiring or early stage women founders is simple.

  • Colleen Tsikira  Start before you feel ready.

  • Radhay Mahajan  My advice to aspiring women founders is to believe in your vision and start before you feel completely ready.

  • Rashmi  It is necessary to find your passion in the work you do Nowadays many young people are interested to start a business, but they dont have patience to face the…


Natalie Luneva – You are enough.

Company– Elite Exit Advisors

Advice

You are enough.

Don’t confuse exhaustion with success.

Build systems early. Protect your energy. Learn how money truly flows through your business—not just how to generate revenue, but how to collect, manage, and retain it.


You don’t have to do everything yourself to be credible. Strong leaders know when to delegate, partner, and step back. And most importantly—your background, no matter how humble, is not a weakness. It is often your greatest advantage.


Candice Blair – My advice to early-stage women founders is to decide where you want to be in 10 or 20 years and don’t let anyone hold you back.

Company– Niguel Point Properties, Inc.

Advice

My advice to early-stage women founders is to decide where you want to be in 10 or 20 years and don’t let anyone hold you back. Set annual goals that align with your biggest dreams, and share those goals with the people around you, opportunities will start showing up in ways you never expected.


Success comes from daily discipline. It’s the small, consistent actions over time, like prospecting, door knocking, or following up, that build real results. Make learning part of your routine too: listen to podcasts, read, and immerse yourself in industries that inspire you so you can grow your knowledge and confidence.


When it comes to scaling your business, don’t try to control everything yourself. Focus on creating systems, setting clear goals, and empowering the right people to help you. The structure you build early will allow your business to grow faster and stronger than you ever could alone.


Consistency, clarity, and courage those are the things that will get you where you want to go.


Nicole Simes – First, know your worth — and price your services accordingly.

Company– Simes Law

Website: simeslaw.com

Advice

First, know your worth — and price your services accordingly. Women are often socialized to undervalue their expertise or hesitate in negotiations. Sustainable leadership starts with recognizing that your knowledge, time, and judgment have real value. Confidence in pricing and boundaries is not arrogance; it is professionalism.


Second, build a business that reflects your values, not just market expectations. When I founded Simes Law, I was intentional about culture, mentorship, flexibility, and creating meaningful opportunities for women. Entrepreneurship gives you the rare opportunity to design systems differently — take it. Do not replicate structures that did not serve you.


Third, understand that credibility comes from competence and consistency. You do not need to change your personality to lead effectively. Deliver excellent work. Be prepared. Communicate clearly. Over time, results build authority.


Fourth, embrace calculated risk. Leadership often requires stepping forward before you feel completely ready. Growth happens when you move toward responsibility, not away from it.


Yamilet Strauss – My advice to aspiring and early-stage women entrepreneurs is this: 1.

Company– Merchant Processing Solutions, Inc

Advice

My advice to aspiring and early-stage women entrepreneurs is this:

1. Own your expertise.

Do not wait until you feel “100% ready.” Confidence comes from action, not perfection. You belong in every room you step into.


2. Build relationships, not just revenue.

Your network is your net worth. Focus on genuine connections, referrals, and long-term partnerships. Sustainable growth comes from trust.


3. Know your numbers.

Financial literacy is power. Understand your margins, cash flow, and pricing structure. When you know your numbers, you lead with clarity and strength.


4. Set boundaries early.

Respect your time, your value, and your vision. Boundaries are not selfish — they are necessary for sustainable leadership.


5. Embrace resilience.

There will be rejection, slow seasons, and moments of doubt. Those moments are not signs to quit — they are opportunities to refine your strategy and grow stronger.


6. Lead authentically.

You do not need to lead like anyone else. Your empathy, intuition, and collaborative nature are strengths — not weaknesses.


Most importantly, remember that building a business is also building yourself. Growth in leadership requires personal growth. Stay committed to learning, surround yourself with people who elevate you, and never shrink your vision to make others comfortable.


Sanja Hendrick – As a founder who built Talent Academy from a solo consultancy into a national team, here is the advice I would share with aspiring or early-stage women founders: 1.

Company– Talent Academy Pty Ltd

Advice

As a founder who built Talent Academy from a solo consultancy into a national team, here is the advice I would share with aspiring or early-stage women founders:


1. Build Capability Before Confidence

Confidence grows from competence. Invest deeply in mastering your craft before obsessing over visibility. When you know your work delivers results, self-belief becomes evidence-based rather than motivational.


2. Collaborate — Don’t Compete

One of the most pivotal decisions in my journey was choosing collaboration over competition. Some of our strongest growth came from partnering with former competitors and expanding our collective capability. Scarcity thinking limits scale. Strategic collaboration multiplies it.


3. Separate Emotion From Strategy

You will face rejection, delayed payments, lost contracts, and unexpected setbacks. Treat these as data, not personal verdicts. The faster you move from emotional reaction to strategic response, the faster your business matures.


4. Build Systems Early

If your business depends entirely on you, you don’t own a company — you own a job. Document your processes. Create repeatable frameworks. Design delivery models others can implement. Even if you stay boutique, systems create freedom and resilience.


5. Understand Financial Literacy

Know your numbers. Cash flow, margins, tax obligations, and pricing strategy are not “admin” — they are leadership tools. Financial literacy reduces anxiety and increases decision-making power.


6. Protect Your Energy

Ambition without boundaries leads to burnout. Especially as women, we often over-deliver to prove capability. Sustainable leadership requires disciplined energy management — clear priorities, selective opportunities, and saying no when necessary.


7. Anchor to Purpose

There will be moments when growth feels slow or the market feels crowded. Your purpose becomes your stabiliser. For me, the mission has always been strengthening leaders’ voices and contributing to broader community impact. That clarity makes decisions easier.


Finally:

You do not need to become louder to lead.

You need to become clearer.

Clarity builds authority. Authority builds trust. And trust builds businesses that last.


Jordan Louise Knight – Back yourself before anyone else does.

Company– Spicy Pineapple Marketing

Advice

Back yourself before anyone else does.

Build genuine relationships, not just networks. Focus on delivering value first and revenue will follow. Stay adaptable, keep refining your offer, and never underestimate the power of consistent action.


Most importantly, build something you believe in. Confidence grows when your work aligns with your values.


Brenda Neckvatal – My advice to aspiring or early stage women founders is simple.

Company– Mission Critical Impact

Advice

My advice to aspiring or early stage women founders is simple. Run your race and win.

Many entrepreneurs spend too much time measuring their progress against other people’s timelines, visibility, or revenue milestones. That comparison creates unnecessary pressure and often pulls founders away from the work that actually builds a strong business. Focus on the race you are called to run. Build something meaningful. Serve people well. Progress compounds when your energy is directed toward your own lane rather than someone else’s highlight reel.


Early in the journey it is easy to underestimate how much persistence matters. Businesses rarely grow in a straight line. There will be periods where things move slower than expected, where strategies must change, and where resilience becomes more important than talent. The founders who succeed are the ones who continue moving forward when the results are not immediate.


Another important lesson is to become comfortable with growth that requires reinvention. Many founders begin with one skill set but must develop several others to build a successful company. Leadership, marketing, communication, financial discipline, and strategic thinking all become part of the role. Do not resist that growth. The willingness to evolve is often what turns an idea into a sustainable business.


Build your business around service and results rather than visibility. When your work genuinely solves problems and improves outcomes for the people you serve, reputation grows naturally over time. Strong businesses are built on trust, consistency, and the courage to do the difficult work others avoid.


Most importantly, believe that your voice, your experience, and your leadership have value. The path will not always be easy, but if you stay committed to the mission and keep moving forward with discipline and integrity, you will build something that lasts.


Colleen Tsikira – Start before you feel ready.

Company– Brand & Bloom Business Acquisitions

Advice

Start before you feel ready.

Many people wait until they believe they have perfect conditions. In reality, clarity comes from action.


Focus on learning how businesses actually work. Understand cash flow, operations, and customer demand. These fundamentals matter far more than titles or appearances.

Build strong systems early. Businesses fail when they rely only on the founder. Create processes that allow teams to operate and grow without constant supervision.


Choose long-term thinking over quick wins. Sustainable businesses are built through discipline, consistency, and strong teams.


Most importantly, do not underestimate your ability to lead. Leadership is developed through experience and responsibility, not permission.


Radhay Mahajan – My advice to aspiring women founders is to believe in your vision and start before you feel completely ready.

Company– Digiirox

Advice

My advice to aspiring women founders is to believe in your vision and start before you feel completely ready. Entrepreneurship often begins with uncertainty, but progress comes from taking the first step and learning along the way.


First, build strong confidence in your ideas and capabilities. Women entrepreneurs sometimes face additional doubts from society or even from themselves, but success comes from consistently proving your value through your work and results.

Second, focus on continuous learning and adaptability. Markets, technology, and customer behavior change rapidly, so staying curious and upgrading your skills will always give you an advantage.


Third, surround yourself with the right network and mentors. Communities, industry groups, and mentors can open doors to opportunities, partnerships, and guidance that accelerate your growth.


Another important aspect is financial and strategic discipline. Start with a clear understanding of your customers, manage resources wisely, and focus on solving real problems rather than just chasing trends.


Most importantly, don’t wait for perfect conditions. Many successful businesses started with small resources but big determination. Be resilient, stay authentic to your purpose, and remember that every challenge is part of the entrepreneurial journey.


Women founders today have the power to create impactful businesses, inspire communities, and redefine leadership, and the world needs more of those voices and ideas. 💫


Rashmi – It is necessary to find your passion in the work you do Nowadays many young people are interested to start a business, but they dont have patience to face the…

Company– Elaa Resort-Elaa Fashions - Ulaa Adventures

Advice

It is necessary to find your passion in the work you do

Nowadays many young people are interested to start a business, but they dont have patience to face the challenges in the early stage which is important to withstand in the business field Unlike 9 to 5 work, it takes more courage and strength to get into business risking many factors.


We can grow in business only if we love what we do and putting constant effort irrespective ofthe result.

Consistency , hardwork , patience and determination along with marketing strategy will take you a long way


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