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Entrepreneurial Mindset – Women Founders’ Advice - Part 64
In the Entrepreneurial Mindset Series, we feature the insights of 10 women founders who share lessons on believing in yourself, taking action before you feel fully ready, and staying persistent through uncertainty. Their advice also highlights authenticity, trusting your intuition, learning through challenges, building supportive relationships, and staying connected to purpose while growing through the entrepreneurial journey.
Featured Women Founders
Ma Katrina Golden Start before you feel ready.
Patrycja Marocola Stop waiting to feel “ready.” You grow into the role — you don’t wait for permission to step into it.
Amber Reiter My advice to women starting out is simple: be real, stay persistent, and keep your purpose in mind.
Liliana O'Shea Believe in yourself, your capabilities and intellect.
Megan Tull Always believe in yourself, let your intuition be your guide and be of service to by sharing your gifts and passion with others!
Juhi Garg (Godha) Be persistent and stay at it even when others say otherwise, if you have confidence in your product.
Jananipriya Break the gap between Family and career you gain self confidence to manage things.
Ariel Cates Well as an early founder myself.
Francesca Bilyard Fear and doubt are part of the game.
Monica Sotelo My advice to other women would be to believe in your ability to build something of your own, even if the path feels uncertain at first.
Ma Katrina Golden – Start before you feel ready.
Company– A Plus Virtual Pro
Website: https://virtualpro.solutions/
Advice
Start before you feel ready.
Many women wait for perfect timing, perfect funding, perfect confidence. The truth is — clarity often comes after you begin. Don’t let fear of imperfection delay your purpose.
Second, build with structure, not just passion. Passion will start your business, but systems will sustain it. Learn your numbers. Protect your time. Set boundaries early. Respect your energy.
Third, don’t try to do everything alone. Build relationships. Ask for mentorship. Collaborate. Growth is faster when you’re not isolated.
And finally — anchor your business in something bigger than profit. When your work is connected to purpose, you will survive difficult seasons. There will be setbacks, slow months, and moments of doubt. Purpose will carry you through when motivation fades.
As women, we often lead with empathy. That is not a weakness — it is a strength. You can be compassionate and still be decisive. You can be kind and still be firm.
Believe that your voice belongs in the room.
And when you get there — open the door for the next woman.
Patrycja Marocola – Stop waiting to feel “ready.” You grow into the role — you don’t wait for permission to step into it.
Company– Marocola Elite Solutions Inc
Website: marocolaelite.com
Advice
Stop waiting to feel “ready.” You grow into the role — you don’t wait for permission to step into it.
Price your services based on value, not fear. Undercharging doesn’t make you humble; it makes growth harder. Set boundaries early. Not every client is your client, and protecting your time protects your vision.
Build systems sooner than you think you need them. Chaos is not a badge of honor — structure creates freedom.
Most importantly, surround yourself with other driven women. Community shortens the learning curve, strengthens your confidence, and reminds you that you’re not building alone.
Lead boldly. Adjust when needed. And never shrink to make others comfortable.
Amber Reiter – My advice to women starting out is simple: be real, stay persistent, and keep your purpose in mind.
Company– Jazmine's Journey 501(C)3 Nonprofit
Website: www.jazminesjourney.com
Advice
My advice to women starting out is simple: be real, stay persistent, and keep your purpose in mind. Being an entrepreneur isn’t a straight path, and it can feel overwhelming at times, but if you stay connected to why you started, it will guide you through the tough spots.
Trust your perspective. Women see the world differently, use your empathy, creativity, and people skills to notice opportunities others might miss.
Find your people. Surround yourself with mentors, friends, and peers who will encourage you, give honest advice, and help you keep going when things get hard. If they aren't encouraging, that means it is time to reevaluate the purpose of that connection and may need to cut ties. There is no need to surround yourself with people who are not supportive because that is only going to drag you down.
Roll with the punches. Challenges will come. Don’t see them as failures, see them as lessons that help you grow.
Focus on doing, not perfecting. Start what you can now, even if it’s not perfect. You’ll learn and improve as you go, and you’ll still make a difference from day one.
Own your story. Your experiences , both wins and struggles, are what make you stand out and inspire others.
Most importantly, believe in yourself and your vision. There will be doubt and pressure, but if you act with purpose, you create opportunities not just for you, but for others who come after you.
Liliana O'Shea – Believe in yourself, your capabilities and intellect.
Company– Escorcia Law, P.C.
Website: www.EscorciaLaw.com
Advice
Believe in yourself, your capabilities and intellect. People naturally doubt professionals based on outside factors, but they don't know what you do. You can do what you set your mind to, and that's the beauty of the American dream.
Megan Tull – Always believe in yourself, let your intuition be your guide and be of service to by sharing your gifts and passion with others!
Company– Buono Cello (Silverlining Concepts LLC)
Website: https://buonocello.com/
LinkedIn: https://www.linkedin.com/in/megantull/
Advice
Always believe in yourself, let your intuition be your guide and be of service to by sharing your gifts and passion with others! You can do what you love and get paid generously for it!
Juhi Garg (Godha) – Be persistent and stay at it even when others say otherwise, if you have confidence in your product.
Company– ED Times (Edecode Media Pvt Ltd)
Website: edtimes.in
Advice
Be persistent and stay at it even when others say otherwise, if you have confidence in your product.
Jananipriya – Break the gap between Family and career you gain self confidence to manage things.
Company– TULIPS DENTAL CENTER
Advice
Break the gap between Family and career you gain self confidence to manage things. every thing will go smooth.
Ariel Cates – Well as an early founder myself.
Company– Be Bliss Massage and Healing
Website: Beblissbeyou.com
Advice
Well as an early founder myself. Iv already learned so much.
1: believe in yourself and never stop. However you need to do that. Be delusional, be intentional, use affirmations everyday until you believe.
2: build meaningful relationships, connections and community, it’s honestly the best marketing and when crap hits the fan, it can be on your saving grace!
3: don’t stress over the hiccups. It’s inevitable as a business owner that you won’t have stressful moment, hiccups and mistakes. Take it with a grain of salt, adjust, brainstorm, it will be fixed. Everything is figure outable. 4: BE Authentically YOU. trust me, it’s what people want.
Francesca Bilyard – Fear and doubt are part of the game.
Company– Diamonds & DrillBits LLC
Website: www.diamondsanddrillbits.com
Advice
Fear and doubt are part of the game. Dead ear the naysayers l. When you feel like quitting, work harder because you are on the right path.
Monica Sotelo – My advice to other women would be to believe in your ability to build something of your own, even if the path feels uncertain at first.
Company– MMS-Advisors
Website: mms-advisors.com
LinkedIn: https://mms-advisors.com/
Advice
My advice to other women would be to believe in your ability to build something of your own, even if the path feels uncertain at first. Don’t wait until you feel 100% ready — growth happens in the process. Stay consistent, keep learning, and don’t be afraid to take up space in rooms where decisions are being made.
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