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Ethical - Value Business Practices – Women Founders’ Advice - Part 8

Writer: Women Story
Women Story
Sep 21
8 min read

Updated: Sep 22

In the Ethical Value Business Practices Series, we feature the insights of 10 women founders who share their lessons on building with competence, consistency, resilience, integrity, and a strong sense of purpose. Their experiences highlight the importance of staying true to your vision, building meaningful relationships, learning continuously, and creating sustainable businesses without compromising your values.


Featured Women Founders

  • Manju Mastakar  Build competence before confidence.

  • Morgan Devencenzi  My biggest advice is to stay consistent and focus on building real relationships.

  • Dr. Deepti Dyondi  There will be moments in your entrepreneurial journey when you feel, “ye kya haathi paal liya maine” and you’ll want to give up and take the easier path.

  • Foram Varnamia  Put your head in the game and don't let anyone i mean anyone tell you that you are just a girl and that you have particular responsibilities, you decide what your responsibilities for yourself is

  • Dr Neha Dinesh Mehta  I would advise women founders to stay authentic to their purpose and focus on consistency rather than quick growth.

  • Lizzelle Kombo  To aspiring and early-stage women entrepreneurs, I would say: start where you are, with what you have, and trust your vision.

  • Monuca Arora  For aspiring and early stage women founders, I believe resilience is one of the most important qualities to build.

  • Anita Baranwal  My advice to aspiring and early-stage women founders is: do not compromise with your integrity, remain dedicated to your work, and build your enterprise on genuine competence rather than shortcuts.

  • Cynthia Priest  Be laser-focused in what you want to achieve.

  • Vivian Ozoemena  Stay consistent, even when progress feels slow.


Manju Mastakar – Build competence before confidence.

Company– Armstrong Capital & Financial Services Pvt. Ltd.

Advice

Build competence before confidence. Master your domain, stay disciplined, and let performance speak.

Do not seek shortcuts—seek sustainability. Entrepreneurship is not about speed; it is about endurance.


Invest in knowledge, surround yourself with strong teams, and never compromise on integrity. Most importantly, do not underestimate your ability to lead. Leadership is not about authority—it is about clarity, responsibility, and consistency.


Morgan Devencenzi – My biggest advice is to stay consistent and focus on building real relationships.

Company– Sullivan Group Real Estate

Advice

My biggest advice is to stay consistent and focus on building real relationships.

Success is rarely instant, but small actions taken consistently over time—learning, connecting with people, and continuing to improve—create lasting growth. Surround yourself with supportive mentors and never underestimate the value of your unique perspective as a leader.


Building a business rooted in your values will always create the most meaningful impact.


Dr. Deepti Dyondi – There will be moments in your entrepreneurial journey when you feel, “ye kya haathi paal liya maine” and you’ll want to give up and take the easier path.

Company– Yogami.fit

Advice

There will be moments in your entrepreneurial journey when you feel, “ye kya haathi paal liya maine” and you’ll want to give up and take the easier path. Those are the days to pause and ask yourself- why did I start this in the first place? If it wasn’t just for money, tags, or numbers, but because you genuinely cared about what you were building, stay true to that.


Choose people whose values align with yours, and don’t be afraid to rebuild when something no longer fits your vision. Build slowly and sustainably. You’ll find your strength and joy in the small wins, and those little wins will keep you going on the hard days.


Foram Varnamia – Put your head in the game and don't let anyone i mean anyone tell you that you are just a girl and that you have particular responsibilities, you decide what your responsibilities for yourself is

Company– 4m’s kitchen by JALARAM KHICHDI

Advice

Put your head in the game and don't let anyone i mean anyone tell you that you are just a girl and that you  have particular responsibilities, you  decide what your responsibilities for yourself is


Dr Neha Dinesh Mehta – I would advise women founders to stay authentic to their purpose and focus on consistency rather than quick growth.

Company– Homeolife

Advice

I would advise women founders to stay authentic to their purpose and focus on consistency rather than quick growth. Building trust takes time, but it becomes the strongest foundation for any business.


Balancing personal and professional roles can be challenging, but it also builds resilience and clarity. Most importantly, staying ethical and committed to genuine work creates sustainable and meaningful success over time.


Lizzelle Kombo – To aspiring and early-stage women entrepreneurs, I would say: start where you are, with what you have, and trust your vision.

Company– Enkehaus Private Hospital

Advice

To aspiring and early-stage women entrepreneurs, I would say: start where you are, with what you have, and trust your vision. You do not need to have everything figured out before you begin—growth comes through the journey.


Be prepared to face challenges, but do not allow them to define your limits. Resilience, consistency, and discipline are key. Surround yourself with people who support your vision, seek mentorship, and never stop learning.


As women, we often carry many responsibilities, but it is important to believe that we are capable of building and leading successful businesses. Do not be afraid to take up space, make decisions, and lead with confidence.

Most importantly, remain grounded in your values. Lead with integrity, serve with purpose, and build something that not only generates income but also creates impact in your community.


Monuca Arora – For aspiring and early stage women founders, I believe resilience is one of the most important qualities to build.

Company– Triyana Travel

Advice

For aspiring and early stage women founders, I believe resilience is one of the most important qualities to build. Entrepreneurship is never a straight path. There will be setbacks, delays, self doubt, and moments where things may not go as planned. The ability to stay grounded, adapt, and keep moving forward is what truly makes the difference.


Financial runway is another very important aspect that is often underestimated in the early stages. Passion is essential, but practical planning is equally important. Understanding your finances, managing cash flow wisely, and preparing for slower phases helps create stability and allows you to make better long term decisions for your business.


A hustling attitude is something every founder needs. In the beginning, you wear multiple hats and there is no fixed role. You have to be willing to learn, network, pitch, solve problems, and sometimes do things outside your comfort zone. Consistency and dedication matter more than perfection.


At the same time, passion and honesty towards the product or service you are building are what create authenticity. If you genuinely believe in what you are creating, people can feel that energy. Stay true to your vision and create something that adds real value rather than simply following trends.


Ethics and integrity are equally important. The way you build your business matters as much as the business itself. Trust takes years to build and seconds to lose, so staying transparent, respectful, and ethical creates a strong foundation for long term success.


Most importantly, I strongly believe collaboration is the real key to sustainable growth. No one succeeds alone. Building meaningful relationships, supporting other founders, learning from mentors, and creating communities around your work can take you much further in the long run than competition ever will.


Anita Baranwal – My advice to aspiring and early-stage women founders is: do not compromise with your integrity, remain dedicated to your work, and build your enterprise on genuine competence rather than shortcuts.

Company– Astro Devam Private Limited

Advice

My advice to aspiring and early-stage women founders is: do not compromise with your integrity, remain dedicated to your work, and build your enterprise on genuine competence rather than shortcuts.


First, women founders should choose a field they truly understand. A business built only on market opportunity may grow for some time, but a business built on knowledge, conviction and service creates lasting trust. In my own case, Astro Devam Private Limited was not created as a commercial astrology platform managed by outsiders; it was built by practitioners and teachers of Astrology, Numerology, Vastu and allied Vedic sciences.


Second, I would advise women entrepreneurs to protect their credibility from the very beginning. Every industry has competition, but in knowledge-based and trust-based sectors, reputation is the biggest capital. Astro Devam operates in a field where people are often emotionally vulnerable and seek guidance for career, marriage, health, family, business and spiritual concerns. Therefore, we have always believed that a founder must not treat customers only as buyers; she must treat them as people who have placed their faith in her organisation.


Third, women founders should not feel discouraged if they do not have the financial strength of large business houses. In the early stage, many women entrepreneurs may not have big funding, large teams or powerful marketing machinery. But they can still compete through expertise, discipline, transparency, client satisfaction and consistency. A founder’s seriousness, punctuality, ethical conduct and willingness to learn every day can become her strongest differentiator.


Fourth, I would tell women founders to modernise without losing their values. In my journey, the challenge was to present ancient Vedic sciences in a professional, contemporary and globally accessible manner, while still respecting the original tradition.


Fifth, do not wait for perfect conditions. Start with sincerity, improve continuously, and allow your work to speak. A woman entrepreneur often has to balance family expectations, social judgement, financial pressure, team management and customer responsibility. But these challenges also build patience, empathy and resilience. Instead of seeing womanhood as a limitation, use it as a source of strength—especially the ability to understand people deeply, build relationships and lead with compassion.


Finally, my advice is that success should not be measured only by turnover or recognition. True success is when your organisation creates trust, gives value, preserves its ethics and becomes a source of confidence for others. Awards, growth and recognition follow naturally when the foundation is strong. My message to aspiring women founders is simple: be authentic, be patient, be disciplined, keep learning, never compromise on integrity, and build something that reflects both your knowledge and your character.


Cynthia Priest – Be laser-focused in what you want to achieve.

Company– Cynthia Priest Photography

Advice

Be laser-focused in what you want to achieve. Start with your goals, then reverse-engineer the steps to get there. Do not do something just because it is what you are observing on social media. Stay true to your own values.


Vivian Ozoemena – Stay consistent, even when progress feels slow.

Company– LaBelle Consult Limited

Advice

Stay consistent, even when progress feels slow. Entrepreneurship—especially for women—comes with unique challenges, from limited access to funding to balancing multiple responsibilities, but resilience and clarity of purpose make the difference.


I would advise aspiring women founders to start with what they have, not what they lack. Build small, validate your ideas, and remain open to learning and pivoting as you grow. Relationships also matter—surround yourself with mentors, collaborators, and communities that challenge and support you.


Importantly, don’t wait for perfect conditions. Many opportunities are discovered in the process, not before it. Focus on solving real problems, stay disciplined with execution, and treat every setback as feedback rather than failure.

Finally, protect your wellbeing and values as you grow. Sustainable success is not only about profit, but also about impact, balance, and the ability to keep going without losing yourself in the process.


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