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Resilience and Persistence – Women Founders’ Advice - Part 47

Writer: Women Story
Women Story
3 hours ago
4 min read


In the Resilience and Persistence Series, we feature the insights of 10 women founders who share lessons on believing in yourself, starting before you feel fully ready, and continuing consistently despite uncertainty or criticism. Their advice also highlights learning from setbacks, adapting plans, trusting your instincts, building supportive relationships, and developing confidence through action and experience.

Featured Women Founders

  • Aprose fathima  Keep going by your mind not other speech

  • Neha Karekar  It is important to be consistent and believe In one self

  • Divya Jain  The most important is that we should keep on going consistently without thinking about our challenges in personal or professional life, without worrying about criticism we usually get as a…

  • Kim Thompson  Perseverance...you will get many 'no's'...it's how you take the learnings from those to re-shape your plan.

  • SMREETI DROLIA  Start with belief in yourself and give your best — the universe has a way of returning that effort.

  • DIKSHA DEO  To aspiring and early-stage women founders, my biggest advice is: start before you feel fully ready.

  • Dana Ranae Banks  Keep going

  • Dee Ray  Back yourself before you feel ready.

  • Silvia cuccovillo  Never give up

  • Rosemarie Hawkins  Back yourself earlier than you think you should.


Aprose fathima – Keep going by your mind not other speech

Company– Customized Chocolate making,skin care and health care products making

Advice

Keep going by your mind not other speech


Neha Karekar – It is important to be consistent and believe In one self

Company– Neha Karekar and Associates

Advice

It is important to be consistent and believe In one self


Divya Jain – The most important is that we should keep on going consistently without thinking about our challenges in personal or professional life, without worrying about criticism we usually get as a…

Company– Ebiziwide LLP

Advice

The most important is that we should keep on going consistently without thinking about our challenges in personal or professional life, without worrying about criticism we usually get as a founder, and learning from each failure. Our consistency and perseverance bring us results.


Kim Thompson – Perseverance...you will get many 'no's'...it's how you take the learnings from those to re-shape your plan.

Company– Karma Casting Inc.

Advice

Perseverance...you will get many 'no's'...it's how you take the learnings from those to re-shape your plan.   Have a plan for growth - you can't do it all yourself.   Surround yourself with smarter people in their area of focus.  Trust your instincts!


SMREETI DROLIA – Start with belief in yourself and give your best — the universe has a way of returning that effort.

Company– Smreeti Bakes

Advice

Start with belief in yourself and give your best — the universe has a way of returning that effort. Don’t let age or life stage stop you; it’s never too late to begin. Returns may be slow at first, but don’t lose hope. Stay patient, consistent, and keep showing up. With faith and perseverance, a small passion can grow into something meaningful.


DIKSHA DEO – To aspiring and early-stage women founders, my biggest advice is: start before you feel fully ready.

Company– DIKSHA ONE App - ERP for Admins

Advice

To aspiring and early-stage women founders, my biggest advice is: start before you feel fully ready. Confidence grows through action, not perfection. There will always be doubts, external opinions, and moments of uncertainty—but don’t let them pause your progress.


Build something that solves a real problem, listen closely to your users, and be open to learning every day. Don’t hesitate to ask for help or surround yourself with people who support your vision. You don’t have to do everything alone.


Be patient with yourself, but persistent with your goals. Celebrate small wins, learn from setbacks, and trust your instincts. Most importantly, remember that your perspective matters—your experiences can create meaningful solutions. Leadership isn’t about having all the answers; it’s about showing up consistently, staying resilient, and believing in your ability to create impact.


Dana Ranae Banks – Keep going

Company– Bello Business Solutions

Advice

Keep going


Dee Ray – Back yourself before you feel ready.

Company– Ostara Finance Pty Ltd

Advice

Back yourself before you feel ready. Build boundaries that protect your energy. Surround yourself with people who elevate you. And trust that your experience, your intuition, and your resilience are more than enough to lead you forward.


Silvia cuccovillo – Never give up

Company– The Painters Grooup

Advice

Never give up


Rosemarie Hawkins – Back yourself earlier than you think you should.

Company– H10 Marketing

Advice

Back yourself earlier than you think you should. Many women wait until they feel fully ready, fully qualified or fully confident before stepping forward. In reality, growth happens in the stretch - not in certainty.


Focus on building credibility through action. Deliver consistently, communicate clearly and protect your reputation fiercely. Confidence follows competence, and competence is built through doing the work well, repeatedly.


Don’t try to compete on everything. Compete on clarity. Understand what you stand for, who you serve and the value you create. When your positioning is clear, you stop chasing opportunities that are not aligned and start attracting the right ones.


Build relationships, not just revenue. Long-term partnerships create stability, referrals and resilience during tougher periods. Business is commercial, but it is also relational.

Finally, raise your standards - for yourself, your business and who you allow around you. Boundaries, accountability and long-term thinking are not aggressive traits; they are leadership traits.


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