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Resilience and Persistence – Women Founders’ Advice - Part 48

Writer: Women Story
Women Story
35 minutes ago
4 min read


In the Resilience and Persistence Series, we feature the insights of 10 women founders who share lessons on building self-belief, trusting your abilities, and continuing forward with patience and consistency. Their advice also highlights continuous learning, stepping outside your comfort zone, building supportive relationships, leading with integrity, and creating steady progress through daily effort.

Featured Women Founders

  • Joanna Patricia Toch  Create your own self-belief and keep going.

  • Aditi Singhal  Be patient and resilient

  • Ingrid Sbongk-Sonderfeld  Trust yourself and your skills.

  • Alyce Lewis  Trust your instincts, be confident in your voice, and don’t be afraid to step into roles or industries where women are underrepresented.

  • Teresita Villamil  Never give up on yourself and put yourself first in order to be able to help others.

  • Monique Manley  Keep going, this is just the start for Women in power.

  • Jordan Keene  Keep moving forward, this is just the start of Women in Power

  • Stella Joyce Machado  Always be confident of yourself, work hard and never give up.

  • Lindsay Moore-Mckee  My advice to aspiring or early-stage women founders is simple: work at it every single day.

  • Kim Morris  Be open, honest, and candid, especially when it’s uncomfortable.


Joanna Patricia Toch – Create your own self-belief and keep going.

Company– Family Law Cafe

Advice

Create your own self-belief and keep going.  No-one is coming to save you.


Aditi Singhal – Be patient and resilient

Company– Adisha Ventures

Advice

Be patient and resilient


Ingrid Sbongk-Sonderfeld – Trust yourself and your skills.

Company– Ingrid Sportsmassage Therapy

Advice

Trust yourself and your skills. Keep going be consistent. Always


Alyce Lewis – Trust your instincts, be confident in your voice, and don’t be afraid to step into roles or industries where women are underrepresented.

Company– DMB KITCHENS

Advice

Trust your instincts, be confident in your voice, and don’t be afraid to step into roles or industries where women are underrepresented. Build your skills and knowledge deliberately — whether through formal training, apprenticeships, self education or learning on the job — so you can lead with credibility and authority.


Network! It's daunting at first but its paramount in success!

Get comfortable with the uncomfortable

Focus on doing things properly from the start: establish systems, understand every part of your business, and prioritise quality and consistency.


Surround yourself with people who support and challenge you, and don’t be afraid to take on tasks that feel outside your comfort zone — they often become the areas where you grow the most. Don't be afraid to lose friends along the way, not everyone is happy for your successes!


You are the five people you choose to hang around most, choose wisely.

Above all, be authentic and lead with integrity. Your perspective as a woman is valuable and unique, and by combining it with expertise, perseverance, and empathy, you can break barriers, build trust with clients and teams, and create a business that is both successful and meaningful.


Teresita Villamil – Never give up on yourself and put yourself first in order to be able to help others.

Company– AP2P Academy

Advice

Never give up on yourself and put yourself first in order to be able to help others.  Keep learning and never stop feeding your mind and soul.


Monique Manley – Keep going, this is just the start for Women in power.

Company– Manley Realty-Real Broken, LLC

Advice

Keep going, this is just the start for Women in power.


Jordan Keene – Keep moving forward, this is just the start of Women in Power

Company– Move Better Physical Therapy

Advice

Keep moving forward, this is just the start of Women in Power


Stella Joyce Machado – Always be confident of yourself, work hard and never give up.

Company– Stella Studio

Advice

Always be confident of yourself, work hard and never give up. Stay simple & humble. Never stop learning & be healthy.


Lindsay Moore-Mckee – My advice to aspiring or early-stage women founders is simple: work at it every single day.

Company– KLBK and KAMC

Advice

My advice to aspiring or early-stage women founders is simple: work at it every single day. Whatever your goal is, do something — even something small — each day to move it forward. Progress doesn’t have to be dramatic to be powerful. Small, consistent steps add up in ways that will surprise you.


There will be days when it feels slow, uncertain, or overwhelming. Keep going anyway. Momentum is built through consistency, not perfection. Stay focused on your vision, trust your process, and commit to steady growth.


If you show up daily for your dream, you’ll look back one day and realize how far those small, faithful steps have taken you.


Kim Morris – Be open, honest, and candid, especially when it’s uncomfortable.

Company– InteMind Business Process Solutions, Inc.

Advice

Be open, honest, and candid, especially when it’s uncomfortable.  Transparency builds trust, and trust is the foundation of any successful business.


Care about people first.  Treat your employees, partners, and clients with respect and empathy.  When people know you genuinely care, they will go above and beyond for you, and they will stand by you when things get hard.

Do what you say you are going to do.  Follow-through matters more than perfection.  Your reputation will be built not on big promises, but on consistency, integrity, and reliability over time.


Finally, don’t underestimate your resilience.  You are capable of far more than you think, especially when challenges arise.  Stay grounded, stay accountable, and keep moving forward.


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