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Entrepreneurial Mindset – Women Founders’ Advice - Part 63

Writer: Women Story
Women Story
11 minutes ago
6 min read


In the Entrepreneurial Mindset Series, we feature the insights of 10 women founders who share lessons on believing in your vision, building confidence through action, and starting before everything feels perfect. Their advice also highlights the importance of clarity, integrity, resilience, consistent effort, financial awareness, supportive relationships, and building a sustainable business that reflects your values.

Featured Women Founders

  • Emma Jones  As a leader at Perry Jones Funeral Services, my advice to aspiring or early-stage women founders would be to believe in your ability and not underestimate the value you bring.

  • Nicole Miller Walker  My advice to aspiring or early-stage women founders is simple: truly believe in yourself and in what you’re building.

  • Jennifer Oakley  My advise to early stage women founders is to build your business on clarity, integrity and courage.

  • Angela Ficken  Trust the slow build.

  • Jodi Rai  Build depth before you build noise.

  • Brenda Rizzo  To work hard to acomplished their purpose and to always remember that fear can be conquered with determination and persistency.

  • Tutu Aina-Mays  Start before you feel completely ready clarity and confidence grow through action.

  • Komal Auti  First - believe that your vision is valid.

  • Komal Auti  Believe in your vision before the world validates it.

  • Suhasini Suresh  Start before you feel ready.


Emma Jones – As a leader at Perry Jones Funeral Services, my advice to aspiring or early-stage women founders would be to believe in your ability and not underestimate the value you bring.

Company– Perry Jones Funeral Services

Advice

As a leader at Perry Jones Funeral Services, my advice to aspiring or early-stage women founders would be to believe in your ability and not underestimate the value you bring. Confidence often grows through experience, so don’t wait until you feel completely ready—take opportunities, trust your instincts, and learn as you go.


Be resilient and prepared to overcome challenges, as building and leading a business comes with responsibility and difficult decisions. Surround yourself with supportive people, seek guidance from mentors, and never be afraid to ask questions. Strong relationships and a trusted support network are invaluable.


Stay true to your values and lead with authenticity. People connect with genuine leaders, and your integrity and passion will set the foundation for long-term success. Finally, remember to look after yourself as well as your business. Leadership can be demanding, and maintaining your wellbeing will help you remain focused, balanced, and effective.


Nicole Miller Walker – My advice to aspiring or early-stage women founders is simple: truly believe in yourself and in what you’re building.

Company– Pitch Sales Solutions LTD

Advice

My advice to aspiring or early-stage women founders is simple: truly believe in yourself and in what you’re building.

If you genuinely believe your product or service helps people, solves problems or makes a difference, don’t stop. There will be doubt, setbacks and moments where walking away feels easier. Keep going anyway.


Jennifer Oakley – My advise to early stage women founders is to build your business on clarity, integrity and courage.

Company– The Ear & Foot Clinic Ltd

Advice

My advise to early stage women founders is to build your business on clarity, integrity and courage. Know exactly what you stand for, communicate it boldly and do not dilute your standards to fit an industry that wasn't designed with you in mind. Start small, start strong, focus on real value not perfection and let consistency build your confidence.


Surround yourself with people who respect your vision not those who want to re shape it. Protect your boundaries, trust your instincts and do not apologise for your success. Most importantly remember that your lived experience is not a weakness - its your competitive advantage. Use it to shape a business that reflects who you are and not what the world expects you to be.


Angela Ficken – Trust the slow build.

Company– Worried to Well-Balanced

Advice

Trust the slow build. You don’t need to be everywhere or do everything at once—choose one channel, one offering, one audience, and go deep instead of wide. Protect your mindset and energy as fiercely as you protect your business; burnout is the fastest way to stall momentum. Create from a place of genuine care rather than pressure. When your work feels like an honest extension of who you are, it attracts the right people.


Celebrate micro-wins without apology: a single five-star review, one repeat buyer, a 10% traffic increase. Those are real signals. And finally, remember that your voice matters most when it’s consistent and authentic. The women who need what you offer will feel the difference between performance and presence, and lead with the latter. Keep showing up consistently, and trust that it compounds.


Jodi Rai – Build depth before you build noise.

Company– heyHUMANTIS

Advice

Build depth before you build noise. Focus on becoming exceptionally clear about the problem you solve and the values that guide your decisions. Confidence grows from competence and lived experience — not from visibility alone.


Do not dilute your standards to be more “likable.” You can be both principled and successful. Protect your integrity, price your work with conviction, and surround yourself with people who challenge you to think bigger.


Most importantly, move from reaction to intention. Entrepreneurship will test your resilience, your self-doubt, and your patience. Stay anchored in why you started. Sustainable success is not built through urgency — it is built through clarity, courage, and consistent action aligned with your values.


Brenda Rizzo – To work hard to acomplished their purpose and to always remember that fear can be conquered with determination and persistency.

Company– Rizzo Legal Services and Immigration

LinkedIn: Brenda Rizzo

Advice

To work hard to acomplished their purpose and to always remember that fear can be conquered with determination and persistency.


Tutu Aina-Mays – Start before you feel completely ready clarity and confidence grow through action.

Company– Tecnis Academy

Advice

Start before you feel completely ready clarity and confidence grow through action. Be grounded in your “why,” because it will steady you when challenges arise. Focus on building real competence, stay consistent in your efforts, and protect your mindset from comparison.


Surround yourself with supportive community and mentors, and most importantly, do what you enjoy. Know your worth, price accordingly, and define success on your own terms. Trust that there is space for your voice and leadership. Build boldly and stay the course.


Komal Auti – First - believe that your vision is valid.

Company– Dk Mission Force Pvt Ltd

Advice

First - believe that your vision is valid.

Do not wait for perfect confidence, perfect funding, or perfect circumstances. Start with clarity, not perfection. Confidence is built through action, not before it.


Second - build financial intelligence early.

Understand cash flow, budgeting, profit structures, and wealth creation. A strong financial foundation gives you decision-making power and long-term independence.


Third - invest in your mindset as much as your skillset.

Many women struggle not because of lack of capability, but because of self-doubt, fear of visibility, or hesitation to charge their true worth. Work on your wealth mindset, boundaries, and leadership voice.


Fourth - build systems, not stress.

Structure your business so it supports your life, not consumes it.

And finally - resilience is your greatest asset. Challenges will come, but they refine you. Lead with courage, lead with awareness, and never underestimate the power of a financially conscious woman.


Your business is not just income - it is impact and legacy.


Komal Auti – Believe in your vision before the world validates it.

Company– DK Mission Force Pvt Ltd

Advice

Believe in your vision before the world validates it. People may question your capability, your pricing, or your ambition — stay consistent and let results speak. Financial discipline, clarity in decision-making, and continuous learning are non-negotiable for long-term success.


Most importantly, never allow challenges — personal or professional — to define your limits. Resilience is your greatest competitive advantage. When you combine confidence with competence, growth becomes inevitable.


Suhasini Suresh – Start before you feel ready.

Company– Zorbit Magically Unmess LLP

Advice

Start before you feel ready. You will never have perfect timing, perfect confidence, or perfect conditions. Especially as a woman juggling multiple roles, waiting for the “right moment” can mean waiting forever.


Build with conviction. If you deeply believe in the problem you are solving, that belief will carry you through the noisy days, the slow months, and the self doubt. There will be critics. Listen to them, but do not let them paralyse you.


Index on execution over perfection. Ship. Test. Learn. Correct. Momentum builds confidence faster than overthinking ever will. Mistakes are not failure. They are feedback.

Find your circle. Programs and communities that bring women founders together are powerful. They reduce isolation and create validation. Being around others who understand the trade offs, ambition, and invisible labour changes the journey.


Finally, build sustainably. Protect your energy. You are not just building a company. You are building it within a life. Progress over perfection. Consistency over intensity.


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