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Learning from Failure – Women Founders’ Advice - Part 7

Writer: Women Story
Women Story
58 minutes ago
6 min read


In the Learning from Failure Series, we feature the insights of 10 women founders who share lessons on taking action despite uncertainty, learning from mistakes, and staying consistent through setbacks. Their advice highlights the value of trusting your abilities, building resilience through adversity, seeking support, and using failures and challenges as opportunities to learn, adapt, and continue moving forward.

Featured Women Founders

  • Amanda Cuadra  My advice to younger female entrepreneurs is to surround yourself with people who are better than you.

  • Radhika Gupta  My advice to women founders is: start before you feel fully ready.

  • Karina L. Borgia-Lacroix  Never wait until you feel completely ready.

  • Adrienne Baughmann  Don't let the failures stop you- the most successful entrepreneurs have failed 1000 times to get to where they are, simply by continuing on

  • Sabreena Michel  My advice to aspiring and early-stage women founders is simple: start before you feel ready.

  • Lora Georgieva  My favorite quote is "Life begins at the end of your comfort zone".

  • Arashnee Ramjuguth  My biggest piece of advice is to remember that you don't have to build your business alone.

  • Shawn Morris  Fail Forward.

  • Natalie DeFriez  Take action!

  • Rosa Li  My advice to young women entrepreneurs is to embrace the unique strengths that come with being a woman—particularly empathy, adaptability, and deep customer understanding.


Amanda Cuadra – My advice to younger female entrepreneurs is to surround yourself with people who are better than you.

Company– Madre Consulting LLC

Advice

My advice to younger female entrepreneurs is to surround yourself with people who are better than you. Don’t aim to be the smartest person in the room. Instead, build relationships with people who challenge you, inspire you, and expand your perspective.


Make as many mistakes as you can, and make them as cheaply as possible. Mistakes and failures are not setbacks, they are part of growth. When things go wrong, ask yourself honestly: What am I meant to learn from this? Then listen to the answer with humility.


Self-awareness and resilience are some of the most valuable tools you can develop as a leader.

There will be difficult moments, hard decisions, and uncomfortable conversations with colleagues, clients, and even yourself. Learn how to sit with discomfort instead of avoiding it. Growth often exists on the other side of hard experiences.


Most importantly, don’t do it alone. Find allies, collaborators, and people who share your vision. Build a strong network and lean on each other. Entrepreneurship can feel isolating, but community makes a huge difference. There is enough space for everyone at the table, and supporting one another creates stronger businesses and stronger leaders.


Radhika Gupta – My advice to women founders is: start before you feel fully ready.

Company– Life Skill Learnings

Advice

My advice to women founders is: start before you feel fully ready.

Clarity comes through action, not waiting. Build with purpose, stay close to your customers, learn from every setback, and do not underestimate your own voice.


There will be days of doubt, but consistency, courage, and resilience can take you much further than perfect planning. Most importantly, build something that truly creates value.


Karina L. Borgia-Lacroix – Never wait until you feel completely ready.

Company– Borgia Consulting & American Real Title

Advice

Never wait until you feel completely ready. Confidence often comes after taking action, not before. Too many women underestimate their abilities while waiting for the "perfect" time, the perfect plan, or the perfect circumstances.


Trust your instincts, make decisions decisively, and understand that mistakes are not failures—they are valuable lessons that help you grow faster. Surround yourself with people who challenge and support you, invest in continuous learning, and never be afraid to ask for help.

Most importantly, remember that success is not about doing everything yourself.


Strong leaders build strong teams, empower others, and create opportunities for those around them. Stay focused on your purpose, remain resilient through setbacks, and never let fear make decisions for you.


Adrienne Baughmann – Don't let the failures stop you- the most successful entrepreneurs have failed 1000 times to get to where they are, simply by continuing on

Company– House of Lilies

Advice

Don't let the failures stop you- the most successful entrepreneurs have failed 1000 times to get to where they are, simply by continuing on


Sabreena Michel – My advice to aspiring and early-stage women founders is simple: start before you feel ready.

Company– Sabreena Frances Artistry + Aesthetics

Advice

My advice to aspiring and early-stage women founders is simple: start before you feel ready. Confidence often comes after action, not before it. There will always be someone who seems more experienced, more connected, or more qualified, but your unique perspective and story are valuable.


Invest in your education, build genuine relationships, and never stop learning. Surround yourself with people who challenge you, encourage you, and celebrate your growth. Don't be afraid to pivot when necessary—success rarely follows a straight path.


Most importantly, remember that setbacks are not failures. Every obstacle, rejection, and difficult season has something to teach you. Stay focused on your purpose, be willing to do the hard things, and trust that consistency over time creates extraordinary results.

The world doesn't need another copy of someone else—it needs what only you can bring to the table.


Lora Georgieva – My favorite quote is "Life begins at the end of your comfort zone".

Company– Destination College

Advice

My favorite quote is "Life begins at the end of your comfort zone". Behind every obstacle there is growth, behind every challenge there is oppotunity, and behind every mistake there is a lesson. Don't be afraid to fail! Embrace being uncomfortable!


Arashnee Ramjuguth – My biggest piece of advice is to remember that you don't have to build your business alone.

Company– Refresha Trading Enterprises

Advice

My biggest piece of advice is to remember that you don't have to build your business alone. Find a mentor who has walked the path before you—someone who will challenge you, encourage you, and help you avoid mistakes they have already made. A good mentor can accelerate your growth and provide perspective during difficult seasons.


Equally important is investing in yourself. As women, we often pour so much into our businesses, our families, and everyone around us that we forget to take care of ourselves. Prioritise your physical, mental, and emotional wellbeing because your business can only thrive if you do. Rest is not a luxury—it is part of sustainable leadership.

Finally, build a strong community around you. Surround yourself with people who genuinely want to see you succeed, celebrate your wins, and support you through setbacks. Entrepreneurship can be lonely, but having a network of fellow entrepreneurs, family, friends, and trusted advisors makes the journey far more manageable. Don't be afraid to ask for help, collaborate, and learn from others. Success is rarely achieved alone, and the strongest businesses are often built on strong relationships.


Shawn Morris – Fail Forward.

Founder – Ellis Builders, LLC

Advice

Fail Forward. Use all your failures as fuel to better yourself and keep going.


Natalie DeFriez – Take action!

Founder – Too Clean LLC

Advice

Take action! Make the mistakes! Become the leader you already know you are!


Rosa Li – My advice to young women entrepreneurs is to embrace the unique strengths that come with being a woman—particularly empathy, adaptability, and deep customer understanding.

Founder – Aptly Technology Corporation

Advice

My advice to young women entrepreneurs is to embrace the unique strengths that come with being a woman—particularly empathy, adaptability, and deep customer understanding. Success in business isn’t just about delivering what the customer wants; it’s about understanding how they want to achieve it. Women often excel in building relationships, listening deeply, and aligning with the unspoken needs of clients, which creates long-term trust and loyalty.

Resilience is key. Rejection isn’t failure—it’s just part of the conversation, another step toward alignment. Every ‘no’ brings you closer to the right ‘yes.’ Stay committed to your vision, keep refining your approach, and never let setbacks define you.

Most importantly, own your space with confidence. The business world may still have its challenges for women, but our ability to navigate complexity, communicate effectively, and drive results with both logic and emotional intelligence is a competitive advantage. Lean into it, stay persistent, and keep pushing forward—because your perspective, your leadership, and your success matter


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